Television

Zee English Cluster clinches 4 Golds at the prestigious PromaxBDA India Awards

Zee Café, &flix and &PrivéHD have bagged a total of seven metals across categories

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MUMBAI: It’s raining Gold and Silver as Zee English Cluster won coveted honours with a total of 7 metals at the recently held PromaxBDA India Awards. With a series of innovative promo films, creative marketing initiatives and some state-of-the-art packaging of the channels – Zee Café, &flix and &PrivéHD have bagged 4 Gold and 3 Silver metals across multiple categories.

While Zee Café brought home 1 Gold and 1 Silver for their work on The Big Bang Theory’s Sheldon’s Dream Day film and Trump Card for the show Cartoon President, &PrivéHD, the premium entertainment destination for nuanced cinema, bagged 2 Golds for the promotional film for their month-long property Side By Side. If that’s not all, &flix, the destination for the biggest Hollywood hits, fetched 2 Golds and 1 Silver for their exciting work on the channel logo, on-air branding and OOH campaign during launch.

Here are the all the wins:

Brand

Category

Sub Category

Property

Metal

Zee Café

Best Collateral Material

Best promotional items

Trump Cards

Gold

&PrivéHD

Best Movie Promo

Best individual on-air promo for a file, series of films or made for TV movie

Side by Side

Gold

&PrivéHD

Best Editing

Best individual on-air promo

Side by Side

Gold

&flix

Best On-Air branding design

Best overall branding design

&flix

Gold

Zee Café

Best Entertainment / Comedy Promo

Best on-air promo for an entertainment, comedy, talk show, variety programme, music

The Big Bang Theory

Silver

&flix

Best Outdoor

Best combination of related promotional ad

Flix Launch OOH

Silver

&flix

Best Original Logo

Best original logo design

&flix

Silver

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