Television

Shashi Sumeet Productions launch marketing and creative agency

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/01/29/sumit%20mittal.jpg?itok=mlxoBzjW

MUMBAI: Shashi Sumeet Productions, the makers of Diya Aur Baati Hum, have launched Shashi Sumeet Innovations – a fully integrated marketing, activations and creative agency with a focus on creation of intellectual brands and breathing new life into old brands.

The Shashi Sumeet Group will now provide innovative services for those corporates who desire differentiated brand launches, corporate events and experiential marketing creating close bond between the customer and their brand. 

Shashi Sumeet Innovations co-founder Sumeet H Mittal said, “We are extremely proud to have diversified into Shashi Sumeet Innovations. Every brand has a story and we believe that through the combination of our vast experience and superior ability to narrate a story the way it deserves to be told we have the proficiency to deliver to the growing needs of brands and their customers.”

With over 14 years of experience in strategy management, operations management, administration & sales management in the media sector, Pankaj Khanna has been appointed as the business head of Shashi Sumeet Innovations and will lead the team. Khanna has previously worked with industry big-wigs such as Indian Express, HT Media, RED FM, NDTV Media and Bloomberg TV to name a few. 

Shashi Sumeet Innovations has already bagged mandates for corporates such as Kotak, Kissan, Closeup, Condé Nast, Moneygram, HP, Allana, Orra, Finlinea and Lava & Indear.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/fesr.jpg?itok=bAlxpiDt
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption

The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/all.jpg?itok=3agmkbmU
Sony India premiers new show – ‘Dhadkan Zindaggi Kii’

Sony Entertainment Television (SET) is celebrating women from all walks of life with its latest finite series, 'Dhadkan Zindaggi Kii'. Starring Additi Gupta, Rohit Purohit and Vidyut Xavier in the lead roles, the show traces Dr Deepika’s journey, who continues to defy stereotypes in her personal...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_151741_800_x_800_pixel.jpg?itok=z4js5dv7
Viacom18 appoints Siddharth Sharma as EVP - sports

Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports. Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_143648_800_x_800_pixel.jpg?itok=_FKy8ngN
Star India elevates Vaibhav Goyal to SVP - ad sales for sports

Mumbai: Disney-owned Star India Network has elevated Vaibhav Goyal to Star Sports senior vice president - ad sales, as per his LinkedIn profile. Previously, he held the position of Star Sports vice president - ad sales, for 6.6 years. Goyal joined Star Sports as assistant manager and he was named...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_132152_800_x_800_pixel.jpg?itok=1WnsfzZ0
Star Sports launches campaign for PKL 8 with MS Dhoni

Mumbai: Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni. After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/tv.jpg?itok=cyyAnEh0
Regional TV channels ride the growth wave, show surge in ad volume

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/aa.jpg?itok=tfegYbai
Star Bharat returns with new season of ‘Sasuraal Genda Phool’

In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/epic.jpg?itok=Ii3YLj3R
IN10 Media’s Epic readies for brand makeover starting 16 December

IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required