Technology

Synamedia launches new anti-piracy model and new cloud managed service

The new approach for security combines digital and human intelligence

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KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has also launched Synamedia VN Cloud, a managed service for its entire video network portfolio.

The new approach combines digital and human intelligence to zero in on the increasingly sophisticated streaming piracy underworld that is threatening the media industry. It provides unparalleled forensic insights into the minds, motivations and behaviors of pirates, and their infrastructure and business models, for a more powerful, targeted anti-piracy response.

It is already fueling technology innovations across Synamedia’s security portfolio, helping customers protect revenues, negotiate fair content license terms such as sports rights, and ensure compliance. 

“Video piracy is becoming an existential threat to the media industry because the barrier to entry is low and the return on investment very high. Eradicating these businesses is made more difficult by the fact that they have sophisticated operations, are well organized, and make extensive use of the latest technologies,” Synamedia security SVP Yael Fainaro said .

VN Cloud will to offer end-to-end video network functionality on any public, private or hybrid cloud, and breaks new ground by delivering the high availability customers demand on a single platform for both broadcast and OTT.

VN Cloud gives operations teams the insight, agility and flexibility to effortlessly deploy and manage multiple workflows and deliver outstanding quality of experience on any device, anywhere, with seamless failover, while controlling costs.

It lowers the barriers to launching new services by allowingservice providers, content owners and broadcasters to quickly test new services anywhere in the world, with support for lab-in-the-cloud, pop-up and disaster recovery events.

Customers can deploy an OTT service in the cloud using a pay-as-you-use cloud model then, once established, move it on-premise. The Workflow Portal’s dashboards provide transparency about costs for hybrid, on-premise and public cloud, allowing users to easily move workloads to balance OPEX and CAPEX, as well as controlling the cost of public cloud to support disaster recovery.

Dashboards provide visual representations of each end-to-end media processing workflow, flagging up any problems and changing channel line-ups easily in near real-time using drag and drop. Further improving availability, VN Cloud is the industry's first solution to adopt a single channel fault domain approach, ensuring any issues are isolated to the impacted channel.  

“Our managed service proposition allows service providers, content owners and broadcasters to reinvent themselves by delivering broadcast quality services with the cost control and flexibility of the cloud. As we designed VN Cloud, we focused on providing total control of complex, hybrid workflows from scene to screen while managing costs and with the insurance policy of cloud-based disaster recovery,” Synamedia video network SVP and GM Julien Signès said.

VN Cloud combines all the elements of a video network workflow in a cloud-native format using microservices. Its containerized video processing stack means that each function, such as encoding, is fully isolated and managed on a per-channel basis. Workflow support includes: the PowerVu portfolio for secure content distribution, low latency ABR, broadcast, Connect inter-cloud connection and ATSC 3.0.

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