MUMBAI: SVG Media has announced the launch of its data backed display ad network, Velocity, in India and APAC.
The company claims that Velocity will offer targeted reach and relevant audience. It is being pegged as ‘The Largest Targeted Reach Network’.
Velocity’s product portfolio includes offerings such as: audience display, video, mobile, rich media, social, data targeting and specialty display. It offers its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.
SVG Media founder and CEO Manish Vij said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”
“Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33mn unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India,” Velocity national sales director Piyush Rathi added.
SVG Media’s leading display ad network business, Tyroo Audience has been dissolved to make way for the data targeted display ad network, Velocity.
For the record, SVG Media, a Smile Vun Group company, is an Indian digital media Network. Media, formerly known as Tyroo Media, started its India operations in 2006. Currently, SVG Media has presence in India, South East Asia and the Middle East. SVG Media’s operations are divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.
