Technology

Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=k5704YMj

MUMBAI: Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer for everyone. This campaign will also be promoting the new City Safe app by Pune Police, through which the user can signal a SOS when in distress. The key highlight of the app is that it doesn’t require an active internet connection and aims to serve as an important tool in ensuring that one always feel safe in the city. Pune Times has stepped in to raise awareness surrounding women’s safety and spread the word about the app with its 360 degree approach.

Pune Times has initiated conversations in the city by using the campaign hashtag - #MakeMyCitySafe - to shed light on the high-priority issue of women’s safety. Driving conversations across the city dwellers, Pune Times will reach out to the youth across the city, engaging in college debates, capturing video messages from public figures in the city, dignitaries and police authorities, which will be shared across social media platforms. Videos teaching self-defence to women will also be created in partnership with Pune Police to ensure that they are aware about the immediate steps to be taken to protect themselves.

Speaking about the initiative, Brand TOI, Director, Sanjeev Bhargava said, A smart city needs to be safe city too. With more millennials and women in the workforce, it is important that one feels safe always – in office, while traveling, and even in late hours.  As the leading newspaper of the city, we feel our participation in this effort is essential. We are proud to partner with Pune Police to promote their City Safe app. It will enable the Puneites to always have a direct line to the Pune Police. Through multiple initiative in print and digital, we will engage the readers to share their feedback on safety issues and drive awareness on using technology and the app to make the city safer.”    

Speaking about the partnership, Pune City Police Commissioner Rashmi Shukla said, “We are proud to associate ourselves with Pune Times to highlight the need of the hour – women’s safety in the city. We believe our City Safe app will be important in enabling youngsters feel safer and alert police immediately in case of trouble. It is a matter of utmost importance to us and we are taking a 360-degree approach to ensure that the message and gravity of this issue is communicated to every individual in the city. Together, we can make our city safer for all of us. Do join in the campaign and spread the message.”    

Pune Times will take things a step ahead with on-ground activities in colleges as well as an engaging social media campaign to reach out to millennials in the city and inform them about the initiative. The messaging is being amplified through hoardings across key locations and traffic junctions in the city. The city’s police will support the campaign by sporting jackets with branding.    

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories