Technology

Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

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MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously ran across 5 key markets of India, Indonesia, Russia, Thailand and Vietnam. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages - English,Hindi,Tamil,Telugu,Marathi,Gujarati,Kannada,Malayalam,Bengali,Punjabi,Bahasa,Thai,Vietnamese and Russian.

Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, “Invite Friends, Win free prize”, and Lucky Stars. UC distributed cashback and gifts of value in excess of Rs. 200 million, a jump of over 15x from the gifts and coupons distributed last year. Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC also launched a “Mol, Tol” Challenge which became increasingly popular with the users during the course of the festival. The videos around the challenge generated over 10 million impressions.

With its commitment to create a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million-page views for content related to the Shopping Festival. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC’s highly popular Shopping Channel, helping users understand various products and deals to make informed purchase choices.

“We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone”, said Mr Huaiyuan Yang, Vice President, UC Web Global Business.

UC Browser is the world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

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