Technology

Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/27/uc.jpg?itok=Cro3ppCv

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously ran across 5 key markets of India, Indonesia, Russia, Thailand and Vietnam. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages - English,Hindi,Tamil,Telugu,Marathi,Gujarati,Kannada,Malayalam,Bengali,Punjabi,Bahasa,Thai,Vietnamese and Russian.

Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, “Invite Friends, Win free prize”, and Lucky Stars. UC distributed cashback and gifts of value in excess of Rs. 200 million, a jump of over 15x from the gifts and coupons distributed last year. Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC also launched a “Mol, Tol” Challenge which became increasingly popular with the users during the course of the festival. The videos around the challenge generated over 10 million impressions.

With its commitment to create a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million-page views for content related to the Shopping Festival. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC’s highly popular Shopping Channel, helping users understand various products and deals to make informed purchase choices.

“We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone”, said Mr Huaiyuan Yang, Vice President, UC Web Global Business.

UC Browser is the world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SLAVA.jpg?itok=msndncbQ
Canadian video-tech firm Nextologies eyes India's growth opportunities

MUMBAI: Slava Levin is a familiar name for many distribution heads amongst Indian broadcasters. The Ukraine-born, Canada-bred entrepreneur has built a distribution of niche, country-specific channels into Canada of transport of video globally into a highly profitable group - called the Ethnic...

Technology Hardware Set-top Boxes

Sign up for our Newsletter

subscribe for latest stories

* indicates required