Specials
Report on Shemaroo

“Mini-series is the way forward”: Vipul A Shah

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/11/12/viopul-shaah%20copy.jpg?itok=87kP0_2x

MUMBAI: He started his career as a director with a soap opera called Ek Mahal Ho Sapno Ka on Sony Entertainment Television (SET) in the year 1999. It was the first Hindi fiction series to reach the landmark of 1000 episodes and is considered as one of the longest-running television serials of Indian television.

After that, there was no looking back for Vipul Amrutlal Shah, who has given the film industry hit movies like Aankhen (2002), Waqt: The Race Against Time (2005), Namastey London (2007), London Dreams (2009) and Action Replay (2010) as a director. He has also produced movies like Singh Is King, Force, Commando and Holiday.  

The producer cum director is back to the small screen, and this time with an action series Pukaar – Call for the Hero on Life OK.

In the second of the Content Hub series, Indiantelevision.com had a quick chat with Vipul Shah to understand his views on the growth of content over the years and what the audience expects from a director/producer.

According to Shah, the larger issue with television content is that it is static. “We have got stuck into the rut where we feel that the audience just wants to see the saas-bahu soaps and that is the only way forward. I don’t think that is right,” he says.

He believes that audiences are not stagnant and they move forward even before the creators of the show realise. “There was a time when daily soaps would clock a TRP of 20 plus. Today the number one show is five or a little more than that. This only suggests that the number of viewers watching the series is no longer the same.”

With most television content packed with saas-bahu soaps, Shah feels that somewhere the television audience is losing interest. “And largely, producers are to be blamed for not creating different content. I think the time has come where channels and producers need to realise and give a new dimension to the work we are doing.”

He wants the television industry to evolve and think beyond saas-bahu soaps. With its new series being a bi-weekly and a finite one (slated for 24 episodes), he says that the audience is looking out for something new always. According to Shah, mini-series is the way forward. “Internationally, it is the way. We are going to move forward with mini-series,” he adds.

He strongly believes that Indian content has the ability to travel abroad. Shah informs that his directorial debut Aankhen was going to be made in Hollywood as well. “We had almost sold our rights to a Hollywood studio. My producer messed up the deal; otherwise Aankhen would have been the first film to travel to Hollywood.”

Shah states that we should not worry too much about what Hollywood wants and should concentrate on the Indian market. “If we are able to satisfy the 125 crore people in India, the whole world will come to us,” he opines.

Talking about creative freedom from the broadcasters end, Shah says that he has always been given absolute freedom. “Nobody has ever told me anything in terms of how I should write or direct.”

As a maker, Shah is open to look at concepts which are new, dynamic, challenging and fun to execute.

For the background, Content Hub brings together writers, creators, producers, artistes and broadcast executives, both for TV and digital on one platter. The initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/02/budget-21.jpg?itok=665EJAaK
Silver lining of #Budget2021: M&E industry hopes for ad spend growth

KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/stream.jpg?itok=0NHtrR1u
Vidnet 2021: On innovation & creating disruptive content on OTTs

The rise of streaming platforms like Netflix, Disney+ Hotstar, Amazon Prime Video, Voot, Zee5, MXPlayer and ALT Balaji has allowed Indians to watch diverse content from around the globe along with experiencing new genres.

Specials Event Coverage VidNet
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/pg.jpg?itok=aMyd8rFz
#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/dth.jpg?itok=2ugzTNO1
#Forecast2021: Positivity returns slowly for cable, DTH operators

Waking up to a new pricing regime, followed by an unprecedented pandemic, natural disasters, and tensions with China, 2020 turned out to be a gloomy year for the cable TV distribution industry.

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/tv.jpg?itok=a8_bbj0B
#Forecast2021: TV advertising may see biggest growth in five years

Indian television made a round trip to hell over the course of 2020, but the new year seems like the beginning of a positive era for the industry, as far as its stature as the primary advertising medium is concerned.

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/production.jpg?itok=H82e5yTn
#Throwback2020: The year of reinvention in production

MUMBAI: The Covid2019 crisis has engendered a paradigm shift across all walks of life and it is believed that there’s no going back to “normalcy” even after the deadly virus is dealt with. This also holds true for the media and entertainment industry.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/tvv.jpg?itok=692JqTyS
India Khush Hua: Top 5 trends that will define M&E industry in 2021

2020 was when peoples’ worst fears came true. But 2021 is a brand new year full of promise of good things to come, where the media and entertainment industry can reboot, recalibrate and recoup what it lost, voiced the panel comprising leading names from the brand and agency world at...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/lap.jpg?itok=XUv9qKww
Forecast 2021: Digital to lead marketing industry’s growth story

2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/tv.jpg?itok=QLpKn9LZ
#Forecast2021: How technology, infrastructure upgrade will shape OTT ecosystem

The over-the-top (OTT) platforms have seen accelerated customer acquisition, especially post-Covid2019. To increase the stickiness of fleeting users, the platforms are adding more and more content to their libraries.

Specials Forecast

Sign up for our Newsletter

subscribe for latest stories

* indicates required