Specials

Dome Corporate launched to cater to the growing events and activation industry in india

New vertical to contribute significant amount to Dome Entertainment’s revenue in FY 2019-20

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/06/dome.jpg?itok=ZT2LFmzg

MUMBAI: Dome Entertainment, one of India’s leading events companies, today announced the launch of Dome Corporate, a brand new vertical to cater to the rapidly transforming events and activation industry. Dome Corporate will provide bespoke, innovative and result-oriented end-to-end solutionshelping clients deliver unique experiences to their customers. The specialised vertical has been launched after witnessing a sharp shift from entertainment to corporate events over the years. Dome Corporate’s offerings include a wide range of venues across India and abroad, carefully curated for mandated events.By leveraging its uniquely customised and on-demand services, designed for corporate event planning, Dome Corporate aims to contribute significant amount to Dome Entertainment’s revenue in the coming financial year.

With the advent of technology and innovation, corporate events have been completely redefined over the last few years. The MICE (Meetings, Incentives, Conferences, and Exhibitions)segment has taken the centre stage in the industry and has witnessedmarket penetration beyond tier two cities. This has led to an increased demand for tailored offerings that specifically cater to providing a standardised but high-quality service in event planning.

Speaking about the launch of the new vertical, Azhar Morani, Division head, Dome Corporate, said, “In today’s cluttered media scenario, connecting directly with consumers and enabling brand experientialhas become imperative. With increasing spending power in tier 2, 3 and 4 cities, the events industry is expected to grow at a healthy 15% year-on-year growth to INR10,000crore by 2021. With Dome’s decade long experience in hosting events for the most premier brands across India, Dome Corporate is a natural progression to leverage our expertise beyond hosting. Our highly specialised team at Dome Corporate is particularly well placed to collaborate with clients and contribute measurably to their brand strategies and consumer outreach. Our aim is to provide customised and elevated experiences, while also upholding service quality for brands that have previously associated with us.”

In the past, Dome Corporate team has been associated with planning and successful execution of a variety of events such as the Oppo F1 Selfie Expert Launch, Viacom 18’s 10-year bash, and the Godrej Appliances - Direct Sales Meet 2019, among others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/tch.jpg?itok=KGd6hFZg
The Content Hub 2022 Summit to be held on 29-30 June

Lights, camera and action! The scene is ready and the camera will soon be rolling on the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub to be held on 29th and 30th June at JW Marriott Juhu, Mumbai.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/11/nt_summit.jpg?itok=SNEBkgfI
NT Awards 2022: Check out the winners!

IndianTelevision.com is back with its latest edition of the News Television (NT) Awards 2022, that recognises, honours and celebrates the ground-breaking work done in the space of Indian television news in the year gone by.

Specials Event Coverage News Television Summit
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/04/22/vd.jpg?itok=OqsjNKrr
VidNet 2022: 'Over half of global online video services are subscription funded'

Over half of the online video services worldwide were subscription funded at the end of 2021, according to a study. The key findings of the study pointed out that while there are more subscription funded over-the-top (OTT) services worldwide, advertising is a much larger revenue stream for video-on...

Specials Event Coverage VidNet
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/1.jpg?itok=VFwvSsa6
#Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh

An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/10/up.jpg?itok=9bVvup1v
#Retrace2021: Associating with marquee properties on TV helped us take a quantum leap on digital: Arjun Mohan

The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass, instead kick ass’ 2020 ad to its fortune-teller donkey ad in early 2021 to drive across its “Sirf Naam Ki Nahi, Kaam Ki Degree” messaging.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/10/rv.jpg?itok=PII_WLnM
#Retrace2021: Inching towards a connected future of audience measurement

It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/06/tv.jpg?itok=fW8co-4N
#Retrace2021: Content and advertisers return to TV, AdEx remains elusive

2021 was the year of the paradox. The return of LIVE sports and original programming on TV continued to attract new and more advertisers to the medium ensuring a phenomenal growth in ad volumes over 2020 and 2019.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/03/deep_mehta.jpg?itok=nuNDNz9x
GUEST COLUMN: How D2C brands can level up their digital marketing game in 2022

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from food to technology to health and many others, there are home-grown D2C brands making it big while raising...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/03/newspaper1.jpg?itok=DpvfAktI
#Retrace2021: A look back at print ad campaigns that stood out in 2021

Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021. According to the latest Magna Global Forecasting Report released in December, overall, the print industry grew +12 per cent from a low base (2020: -40 per cent), despite the slowdown...

Specials Year Enders