MUMBAI: Dome Entertainment, one of India’s leading events companies, today announced the launch of Dome Corporate, a brand new vertical to cater to the rapidly transforming events and activation industry. Dome Corporate will provide bespoke, innovative and result-oriented end-to-end solutionshelping clients deliver unique experiences to their customers. The specialised vertical has been launched after witnessing a sharp shift from entertainment to corporate events over the years. Dome Corporate’s offerings include a wide range of venues across India and abroad, carefully curated for mandated events.By leveraging its uniquely customised and on-demand services, designed for corporate event planning, Dome Corporate aims to contribute significant amount to Dome Entertainment’s revenue in the coming financial year.
With the advent of technology and innovation, corporate events have been completely redefined over the last few years. The MICE (Meetings, Incentives, Conferences, and Exhibitions)segment has taken the centre stage in the industry and has witnessedmarket penetration beyond tier two cities. This has led to an increased demand for tailored offerings that specifically cater to providing a standardised but high-quality service in event planning.
Speaking about the launch of the new vertical, Azhar Morani, Division head, Dome Corporate, said, “In today’s cluttered media scenario, connecting directly with consumers and enabling brand experientialhas become imperative. With increasing spending power in tier 2, 3 and 4 cities, the events industry is expected to grow at a healthy 15% year-on-year growth to INR10,000crore by 2021. With Dome’s decade long experience in hosting events for the most premier brands across India, Dome Corporate is a natural progression to leverage our expertise beyond hosting. Our highly specialised team at Dome Corporate is particularly well placed to collaborate with clients and contribute measurably to their brand strategies and consumer outreach. Our aim is to provide customised and elevated experiences, while also upholding service quality for brands that have previously associated with us.”
In the past, Dome Corporate team has been associated with planning and successful execution of a variety of events such as the Oppo F1 Selfie Expert Launch, Viacom 18’s 10-year bash, and the Godrej Appliances - Direct Sales Meet 2019, among others.