Content Hub

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Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original library since its launch in 2016.

TV Shows Factual
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Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm.

TV Shows Factual
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Who defines prime time - Advertisers or viewers?

MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offer in the afternoon, and later had reluctantly resigned to watch re-runs of shows, The Content Hub 2016's session on ‘Redefining Primetime’ was the place to be.

 

TV Shows Factual
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OTT - The new El Dorado: Nailing the coffin on television?

MUMBAI: With the industry buzz word for 2016 being ‘digital content,’ much has been spoken about the vista of prospects that the medium poses for content creators with figures and studies on rapidly growing digital adex often thrown around in the air. But how much of that talk is really translating into reality for those working in the ‘OTT’ or alternate video content business, was the question raised in the Indiantelevision.com organised Content Hub’s penultimate session ‘OTT: The New El Dorado.’

TV Shows Factual
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The Content Hub: How formats are created?

Justin Scroggie spoke about how one can develop ideas and turn them into television formats on the first day of The Content Hub masterclass.

TV Shows Factual
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The Content Hub: Thinking digital

According to content creators, digital content will only grow to help creators garner more eyeballs.

TV Shows Factual
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The Content Hub: Broadcasters need to encourage new concepts

The writers, producers and broadcasters gave their perspectives on the content of television today.

TV Shows Factual
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Are film promotions on TV losing novelty?

Over the years, television shows have become the most sought after platform when it comes to film promotions, but is this trend wearing out?

TV Shows Factual
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The Content Hub: Talent shows and drama series drive the global format business

Justin Scroggie at The Content Hub discusses the global trends and television formats in the international landscape.

TV Shows Factual
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The Content Hub: Few breakaways from herd mentality

Writers on a panel discussion at indiantelevision.com’s The Content Hub feel that there is a lull in terms of the fact that most shows look the same.

TV Shows Factual

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