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India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original library since its launch in 2016.
MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm.
MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offer in the afternoon, and later had reluctantly resigned to watch re-runs of shows, The Content Hub 2016's session on ‘Redefining Primetime’ was the place to be.
MUMBAI: With the industry buzz word for 2016 being ‘digital content,’ much has been spoken about the vista of prospects that the medium poses for content creators with figures and studies on rapidly growing digital adex often thrown around in the air. But how much of that talk is really translating into reality for those working in the ‘OTT’ or alternate video content business, was the question raised in the Indiantelevision.com organised Content Hub’s penultimate session ‘OTT: The New El Dorado.’
Justin Scroggie spoke about how one can develop ideas and turn them into television formats on the first day of The Content Hub masterclass.
According to content creators, digital content will only grow to help creators garner more eyeballs.
The writers, producers and broadcasters gave their perspectives on the content of television today.
Over the years, television shows have become the most sought after platform when it comes to film promotions, but is this trend wearing out?
Writers on a panel discussion at indiantelevision.com’s The Content Hub feel that there is a lull in terms of the fact that most shows look the same.
