Singapore readies for Broadcast Asia, SIF

Singapore readies for Broadcast Asia, SIF

Industry executives are slated to touch down in Singapore, Covid cases notwithstanding.


Mumbai: Many a flight path will be leading to Singapore’s Changi airport come 28 June 2024. Executives from all over Asia – and the world – will be winging their way into the city-state for the broadcast, streaming, satellite, and communications industries’ Satellite Industry Forum (SIF), Broadcast Asia 2024 and CommunicAsia. Even the fear of rising Covid cases in Singapore, will not dampen the enthusiasm of those interested in knowing the latest in tech. Covid, this time, while it is causing some discomfort amongst seniors, is mild in its symptoms. The super seniors are however getting hit relatively hard and masking has been recommended to prevent Covid’s spread.

The hot topics to be discussed at the annual confab will be varying from virtual production to generative AI to FAST channels to programmatic advertising to innovation in acquisition and contribution to the cloud.

“Broadcast Asia is the third most important tech event in the calendar after NAB Show and IBC,” said an executive. “And since it takes place two months after NAB Show and two months before IBC it provides a good window to new tech that has been introduced and a peep into new tech that’s going to be launched at IBC.”

To be held over three days from 29-31 May 2024 at the Singapore Expo, Broadcast Asia is preceded by the SIF  on 28 May, where the current status of satellites as a distribution platform for video, data, telephony, the internet and their future where increasingly IP delivery is being resorted to by one and all. will be at Broadcast Asia and Satellite Industry Forum giving you the most important and relevant updates for  you -  its readers!