Resources

Top Innovative Video Marketing Trends for 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/23/ideo.jpg?itok=-L4binwR

With the COVID-19 pandemic occupying most of 2020, many businesses have had to suffer its dire consequences. Companies have had to shut down, people have lost their jobs, and the economies of countries have gone down by leaps and bounds. With the economy slowly coming back on track, businesses are having to pull themselves up by the bootstraps. Many businesses that have been operating on a loss or not operating at all are having to stand up once again and start operating. The scales of these businesses have reduced considerably, and this has meant that a lot less budget allocation can be done to secondary purposes such as marketing and advertising. This means that alternative marketing methods need to be thought of, such as video marketing. A number of trends have emerged as a response to all of this. The following list contains a list of the major trends of 2020.

1.    Live Videos: A few years ago, nobody would’ve thought that live video of any kind would garner the kind of viewership it does now. Live was supposed to be majorly for sports and news. However, with Facebook and YouTube live feeds garnering attention, multiple social media apps have started the option to go live through your mobile phone. A number of question and answer sessions or even interviews are now held between highly followed accounts and their followers.

2.    Video Shopping: A new trend that has emerged in 2020 is that of videos containing links to the poster’s products. The video itself is a novel piece of content but is interspersed with ads and product placement. If the viewer is interested in the content being advertised, he does not need to go search for the product. All he needs to do is click on the link in the video itself, and he will be taken to the website where he may purchase the product.

3.    360 Videos: Up to now, 360-degree videos have been among the biggest duds of the internet. This type of video simply does not have any takers, especially on desktops and laptops. This is because the penetration of VR headsets is shallow at this point. However, some big technology players have been hedging their bets on 360-degree videos being the future.

4.    One to One Videos: With the end of the pandemic nowhere in sight, it is safe to assume that most office work of the future will take place remotely. Even after the pandemic, economics might dictate that most office work now takes place in the work from home fashion. This will mean that video conferencing is the way to go for the future, whether for a meeting or marketing.

5.    Vlogging: Vlogging is not seen by many as the best type of content. It is looked down upon as it is seen as too easy and convenient. Vlogging is generally done even by YouTube celebrities on a secondary channel, and not seen as capable of billing as a primary piece of content. However, as the viewership of vlogging continues to increase, it does seem like marketing through vlogging is also a trend that will continue at least shortly.

6.    Finding Videos: Video has undoubtedly become the primary form of content over the past few years. The importance of the written word has decreased with a decrease in attention spans, and that of videos has increased. This is likely to mean that searching for videos will become even more convenient in the future.

7.    Training: The pandemic has meant a loss of jobs for many people. Those who have not been able to find an alternative job have generally had to resort to training through online courses. A large number of companies have come up in 2020, which provides completely online training in anything from languages to coding. This is likely to continue in the future as well.

8.    Short Videos: All social media platforms have come up with their version of Instagram stories. Facebook has its own stories, and Twitter has also come up with Fleets. This is because people’s reduced attention spans have meant that they enjoy shorter form videos and still images a lot more than they do other content.

9.    More Video Platforms: In the previous century, many made the mistake of considering the Ford Motor Company the be-all and end-all of car manufacturing. Today, it is hardly seen on the roads. Similarly, YouTube is not likely to forever remain the leader in video platforms. There will be a lot more video platforms in the future, all attempting to eat into the sizable lead of YouTube.

10.    Autoplay: If you’re outdoors with no earphones and need to watch a video, what do you do? You watch it in silence with subtitles, of course. This was a feature first introduced by Facebook, but all video platforms have slowly caught up with it. It is hence always important to add subtitles to your videos so that they can be watched in silent mode.

11.    Video Ads: Video ads are likely to increase in the future and become even more pestering than they currently are. This is because these ads are the major form of revenue for video platforms.

12.    Explainers: Explainers are likely to be the most-watched video format of the future. The explainer format has started to garner much more support in 2020, and the number of explainer videos has increased manifold. This trend is likely to continue as people are restricted from leaving their houses for regular services and try to learn more skills from the safety of their houses.

Hence, these were the major trends that have been observed in 2020 and are likely to continue. With this in mind, get prepared to see your business grown many times over!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/10/medical.jpg?itok=Swg3tYGy
How Remote Medical Care During The COVID-19 Crisis Is a Boon to the society

The world we live in now bears no resemblance to the one we used to live in a few months ago. The COVID-19 crisis has impacted every aspect of our life over the past couple of months. Earlier, going to the hospital to consult our doctor used to be a part of our routine. Now, however, the very...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/cinema.jpg?itok=Xa8-RWo_
8 Movies to Write an Analysis Paper on

Not all the movies and serial movies you watch are suitable for an analysis paper. Unfortunately, professors are often a little old-fashioned, and you should choose a movie remembering that. We have collected eight very different movies that you can find suitable for this assignment. If you need to...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/games.jpg?itok=ebnn7vur
India’s Digital Revolution and the State of Online Gaming

Indian online gaming has come of age, and its popularity across the age spectrum means this is no longer viewed as childish play. Influenced by the rapid development of technology, the availability of online games, and a higher gross per capita, a gaming class has been firmly established in India.

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/magic_mops.jpg?itok=msMyY5GP
HOW TO USE MAGIC MOPS FOR CLEANING YOUR HOME AND OFFICE

The days are gone when you needed to mop your home floor by kneeling with one hand holding a bucket of water and the other hand holding a mop. Also, such tedious mopping task would lead to problems of knee and back pain. So, what to do? Due to such a problem, you cannot stop mopping! Keeping our...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/18/online.jpg?itok=_dc3OItg
How to Host a Holi Card Party That Your Friends Will Love?

Host a Holi Party with spectacular card games with a desi touch for your family! Read this article for tips and tricks on how to throw your best party yet! Holi is a festival where people forget bitter past and come together to celebrate and love each other. It is a festival of positive vibes,...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/17/e3.jpg?itok=6oabpDUn
E3 2020 Cancelled: Organizers Looking at Alternative Options to Continue Event

Electronic Entertainment Expo or E3 2020, the biggest gaming event of the world has been cancelled, to the disappointment of gaming fans and supporters. However, it has a good reason following the coronavirus outbreak. Canceling the event will ensure the safety of every one given that COVID-19 is...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/17/coorna.jpg?itok=K5iC9GGF
How the 2019 Coronavirus has Affected the Sports Industry

The coronavirus is now declared as a pandemic by the World Health Organization. Currently, there are now over 140,000 cases related to this. The virus has also caused over 5,000 fatalities. It has already spread to over 100 countries.

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/12/teenpatti.jpg?itok=TzthuT8s
Teen Patti Is More Popular Amongst Indians Than Ever

Teen Patti is a very popular game in India and some parts of SouthEast Asia. It is a game of cards which is mostly offered by casinos and bars, and played between 3 and 6 people at a time, using 52 cards. Teen Patti game online is also widespread in India, and it is getting popular by the day. Why...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/modi.jpg?itok=YU7gQYb5
John Oliver talks about India and Modi on Last Week Tonight

As you may know by now, Prime Minister Narendra Modi is meeting with US President, Donald Trump, in Trump’s first official visit to India. Modi’s last meeting with POTUS was back in September 2019 during the UN General Assembly. Trump called him “The Father of India”, as they praised each other....

Resources Education

Sign up for our Newsletter

subscribe for latest stories

* indicates required