Mumbai: Infectious Advertising has roped in Shabbir Motiwala as head of production. Prior to taking on this new role, he was an independent producer and won the Cannes Lions Grand Prix in 2022 for the Killer Pack campaign.
Motiwala started his career in advertising as an Assistant Director at UTV in 1993. Later he was appointed as an agency producer at Ambience Advertising; he then became a director and directed more than 50 commercials. Afterwards, Motiwala was appointed the head of production at BBH India, working with talented creatives from across the globe, including the great Hegarty to eventually settling into the role of an executive producer.
Over the years, Motiwala has worked with reputed brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, Castrol, and many others. He has earned multiple awards at Cannes Lions, and The White Pencil at the D&AD as a producer.
Commenting on his new role, Motiwala said, “As an agency producer, I was familiar with the leadership team at Infectious even before they started their own company. When they approached me about the head of production role, I was thrilled. I appreciate their transparent ethos that focuses on craft and their single-minded vision of setting up an in-house production team.”
“As the head of production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation. By working with specialists, we can add value to our productions and continue to grow in this ever-evolving industry,” Motiwala concluded.
Commenting on the appointment, Infectious Advertising CEO & managing partner Nisha Singhania and creative chairman & managing partner Ramanuj Shastry said, “By 2024, videos will make up more than 74 per cent of all mobile internet traffic. Facebook users watch 8 billion videos per day. Enough said. Video is king. And no matter how meticulously drawn out your content strategy, you are only as good as your producer. Well, we lucked out a bit! Motiwala joined us with immediate effect. With three decades of invaluable and hands-on experience, Motiwala brings an X-Factor to ‘Infectious content’ that is sure to delight our existing and future clientele. Khushamdeed, Shabbir!”
