MUMBAI: Hot on the heels of expanding its theatre joint revenue sharing pact with AMC Entertainment, Imax has entered into a similar pact with Malaysia-based TGV Cinemas.
The Malaysian exhibitor would install another seven Imax theatres in its circuit. It had launched its first super-sized screen in December last year. The latest deal brings to eight the number of screens that TGV Cinemas will jointly operate with Imax, with the first of the new order to open in Bandar Utama in fall 2012.
Other Imax screens that will follow for TGV Cinemas would be in Johor Bahru, Penang and Kuala Lumpur.
"With today‘s agreement, TGV will bring Imax theaters into high-growth areas further supporting our expansion efforts in this key part of Asia," said Imax, Asia Pacific, SVP and managing director Don Savant in a statement.