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SRS Group to invest Rs 200 crore for 100 new screens

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NEW DELHI: Despite the onslaught of growing movie channels on television, the craving for seeing a film on the big screen remains – but with new innovations like floor-to-ceiling screens and better sound systems. A strategic investment of Rs 200 crore is being put in by SRS Cinemas to build over 100 new screens across cities and towns in the country.

These theatres will showcase large, wall-to-wall and floor-to-ceiling screens, with international formats such as IMAX, ATMOS and 4DX to present the most immersive experience to movie buffs.

These 100 new screens, well equipped with technology and innovation, will offer a customised theatre geometry and powerful digital sound system to create a unique environment that allows audiences to enjoy the movies as never before. Alongside, international formats will bring projection systems which deliver crystal clear images to provide a great cinematic experience that is truly something to sit back and admire.

These new screens will provide the best-in-class, seamless and sophisticated movie- viewing experience with a pure blend of luxury and technology, a delight to movie enthusiasts.

SRS Group chairman and MD Anil Jindal said: “The Indian film industry is growing rapidly. It is efficiently set to reach $3 billion in 2016. This massive growth has encouraged us to expand and strengthen our presence across Tier II and III cities in the country. We plan to expand our footprint in the country by leveraging organic and inorganic expansion and acquiring screens across the nation.”

Group president & chief strategy officer Tinku Singh said: “We are proud to announce an investment of Rs. 200 Crore to build over 100 new screens. We are glad that with our expertise, we have been able to spread the magic of movies not just in urban but in semi- urban parts of the country as well. We are prominently present in major regions including Haryana, Uttar Pradesh, Punjab, Himachal Pradesh, Rajasthan and Bihar. The current investment will help us to spread more effectively across the country including eastern and southern part of India as well”.

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