MUMBAI: In its bid to promote new talent, encourage good quality cinema which is not supported by private production houses, and promote Indian cinema as an art and culture form, the National Film Development Corporation (NFDC) has decided to rope in commercial Indian filmmakers.

The Corporation has already agreed to co-produce Rakeysh Omprakash Mehra‘s new project Bhaag Milkha Bhaag that stars Farhan Akhtar as well as Dibakar Banerjee‘s Shanghai.

Speaking on the sidelines of the Film Bazaar at the IFFI, NFDC MD Nina Lath Gupta said, "We have seen enhanced and encouraging participation by the mainstream commercial film producers and directors in film Bazaar 2011.

"From a single hall some years back, NDFC‘s film Bazaar is now occupying all the banquet halls in Goa Marriott. We have attracted 500 delegates from over 40 countries, which have attracted mainstream and niche filmmakers. Goa as a venue has worked well for promoting Indian cinema."

She also confirmed that NFDC is now backing 6-7 other films due for release in 2011-12 others that include films by Dibakar Banerjee and Anurag Kashyap among others.

The 5th Film Bazaar held parallel to IFFI by the National Film Development Corporation (NFDC). Film Bazaar was held from November 24 to 27 and one of its major objectives was to promote Indian films and filmmakers to a global audience.

NFDC‘s Film Bazaar serves as a platform for filmmakers to connect with international partners who are keen to participate in any aspect of their projects and if an experienced filmmaker is looking towards reaching world cinema markets/audiences.