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‘Happy New Year’ reaches Gulf & Latin American audience via iTunes

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MUMBAI: After reaching out to millions of fans across the globe, Red Chillies Entertainments’ (RCE) film Happy New Year (HNY) has added another feather to its cap. The film has got the widest release ever on iTunes, which is a first for any Indian film. Directed by Farah Khan, HNY has become the first Bollywood film to premiere in iTunes Gulf region and in 16 Latin American countries.

RCE chief revenue officer Gaurav Verma said, “Technology has always helped in overcoming barriers, sometimes they are economical and sometime language. Riding on the reach of iTunes, we have been able to cater to audience in over 100 countries with regional subtitles who can now consume our movies on a swipe at their convenience. Theatrically, we reach out to 50-55 countries for a big film and digital platforms help us in expanding our reach as was the case with our earlier initiative Direct-To-Fan, which made the film available to a global audience.” 

An action-packed musical heist, HNY was worldwide distributed by Yash Raj Films and stars Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah. HNY was released in India on 24 October, 2014 and has been released theatrically, on D2F and on home video in many traditional and non-traditional markets since then. HNY also got the biggest release in China on their New Year weekend recently and will be available in German from 20 March on home video as well.

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