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DreamWorks & Technicolor’s VoD platform to offer Bollywood fare

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MUMBAI: DreamWorks Animation and Technicolor’s video on demand (VOD) JV company M-GO has launched its Bollywood collection comprising a slate of more than two dozen films.

The library of titles, presented in association with Indian film distributor FilmKaravan, features the 2015 release Ek Paheli Leela, starring Sunny Leone.

The reincarnation-themed Ek Paheli Leela, produced by T-Series and distributed by Saavn in North America, is part of an initial assortment of more than two dozen feature Bollywood titles now offered on M-GO, with some available in 4K.

“I am so excited that my fans will now be able to watch Ek Paheli Leela on their favorite digital platforms. I believe in the power of the digital ecosystem and am thrilled that my film will now be available for my fans to watch when they want," said Leone.

T-Series president Neeraj Kalyan added, “We are proud to be a part of this digital release for our latest title, Ek Paheli Leela on M-GO. Sunny has done an exceptional job and we are glad that this film is the centerpiece of the Indian film category.”

“This partnership with FilmKaravan represents our first concentrated effort to bring even greater variety to our selection of international, foreign language, and independent content. In the increasingly global film community, Bollywood content is incredibly popular with movie fans all over the world, including here in the US,” said M-GO senior vice president of content Cameron Douglas.

“FilmKaravan's goal is to bring the best of Indian content produced by big studios like Yash Raj Films, Dharma Productions, Excel Entertainment, T-Series and Rajshri, among others, to platforms committed to presenting eclectic programming to their audiences. It gives us great pleasure in partnering with M-GO, one of the fastest growing VOD services, to reach their audiences through aggressive positioning and passionate marketing plans,” said FilmKaravan managing partner Pooja Kohli.

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