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LupinLife Collaborates With Payal Singhal and Mithali Raj at Lakmé Fashion Week 2020

MUMBAI: Corcal Bone & Beauty calcium supplement from LupinLife (Consumer healthcare business of pharma major Lupin) returns to Lakmé Fashion Week at the Summer/Resort 2020 edition. In its 2nd edition, LupinLife collaborated with designer Payal Singhal and Mithali Raj — Captain of the Indian...

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LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India

MUMBAI: LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma, vice-captain of India cricket in T20 and ODI format. The campaign has been launched to take the brand and the sport...

MAM Media and Advertising People
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Pair of Men Wins VMate’s #HappyValentinesDay challenge

MUMBAI: In a pleasantly surprising turn of events, trending short video platform VMate has announced a male duo as the winner of the recently concluded #HappyValentinesDay challenge, which witnessed a massive participation and creation of more than 8.5 million videos. These two men would be awarded...

MAM Marketing MAM
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Better completion rate and recall: Why vertical videos are the current big marketing tool

MUMBAI: Early last year, a new buzzword caught the attention of marketers globally -- vertical videos. Despite being a regular feature on apps like Snapchat and TikTok, the vertical video domain was not explored much by the marketers before the advent of IGTV by Facebook in mid-2018. Paired with...

MAM Marketing MAM
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14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

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