The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

The campaign has been conceptualised and executed by Havas Worldwide India.


Mumbai: iQOO, the high-performance smartphone brand has recently unveiled its new offering, the iQOO Z7 Pro 5G. iQOO has collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new. Being #fullyloaded with technologically advanced features makes it the best choice for today’s youngsters.

The launch film has highlighted how this new market entrant is India’s fastest and power packed smartphone in its price segment with powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+. It’s also India’s slimmest smartphone in its price segment, providing the consumers with an unmatched experience of 3D Curved 120Hz AMOLED Display. Another major highlight is the 64MP Aura Light OIS Camera that comes with superior image processing capabilities to deliver ultra-sharp images even in low-light environments. While being quite low on weight, the iQOO Z7 Pro 5G is heavy on performance.

Speaking about the campaign, iQOO India CEO Nipun Marya said, “At iQOO, we recognize that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what the Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”

Havas Worldwide India CCO Anupama Ramaswamy said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”