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Govt ad spends on print down 51 per cent from last year

New Delhi: Print publications received a hard wallop with the outbreak of Covid2019 last year – circulation dropped, subscribers cut ties, and revenue dried up as advertisers tightened their purse strings. Now, it has emerged that the government, which is one of the biggest newspaper advertiser,...

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Edtech ad volumes on print grew massively in 2020: TAM

Covid2019 impacted nearly every advertising medium apart from digital. Be it television, print, outdoor or experiential, ad volumes across all these mediums took a hit as the brands were uncertain about future projections at that point.

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PubNation: Actually, local languages are not a discovery of digital era

NEW DELHI: It was in 1492 that Columbus, with his three ships – the Nina, the Pinta, and the Santa Maria – set out from Spain to seek the riches of the Indies. He sailed towards the west for days altogether, his crew getting restless with no land in sight. It was nearly a month later that they...

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Mathrubhumi.com wins at Wan IFRA's South Asian Digital Media Awards 2020

Mathrubhumi.com the digital news platforms of mathrubhumi group was recently conferred with a bronze metal at South Asian Digital Media Awards 2020 jointly presented by Wan – IFRA, (World Association of Newspapers and News Publishers,).

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Times Group shuts down Pune Mirror, turns Mumbai Mirror to a weekly

New Delhi: The pandemic, lockdown and unprecedented economic crisis have massively impacted the media industry. It has hit the distribution, circulation, and advertising revenues of these companies. The latest victim of this unprecedented crisis is the Times Group, which has decided to cease the...

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