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#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

DDB Mudra Group’s CEO & MD talks about his journey in the industry

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NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes both these factors to them being able to survive the worst of the financial blows in recent history, in the form of Covid2019. In the latest episode of Indiantelevision.com’s Media Minds season 2, one of the youngest CEOs on the block, Kanthy shares in detail his experience of working in the industry, talks about his role models, and his plans to keep the people culture at the group intact along with getting more serious about diversity inclusion. 

“The one thing every human being wants is hope. It’s the fundamental thought of the human experience and we are seeing that play out in our lives, in our work as well. There is human capacity for optimism, for positivity,and for progress. And I think that’s what we are seeing playing out,” he points out. 

He added that he is very proud of his team that despite the many physical, mental, and financial challenges of the times churned out great content for brands like Stayfree and Spotify. 

Kanthy also noted that going ahead, the group is also going to speed up its process of diversity inclusion.

Watch full episode here:

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