Philips Air Purifier partners with ‘PK’

MUMBAI:   Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.

The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.

On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”

This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.

Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”

Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”

Latest Reads
This Republic Day, Godrej celebrates India’s transformation through a digital film

New Delhi: The Godrej Group has come a long way, ever since it first came into existence 123 years ago. As India marks its seventy second Republic Day on Tuesday, the Indian conglomerate released a video campaign to celebrate its emotional connect and oneness with the country.

MAM Marketing MAM
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required