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Zeno Group Names Margaret Key as CEO, Asia Pacific

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MUMBAI: Zeno Group has appointed Margaret Key to the new position of CEO, Zeno Asia Pacific, effective today.

In the newly-created CEO post, Key will join Zeno’s Global Leadership Team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia as well as the network of Zeno+ partners across the region.  Key brings extensive industry leadership experience throughout North and South Asia, most recently as CEO, Asia-Pacific for Burson-Marsteller.

“We are thrilled to have someone of Margaret’s high profile and caliber join Zeno in Asia Pacific, a vitally important region as our business continues to expand and globalize,” said Barby K. Siegel, CEO of Zeno Group. “In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy.  This is especially important as more and more of our clients look to us for an integrated Asia solution.”

Zeno’s client portfolio in APAC features world class brands such as Lenovo, Wuling Motors, Netflix, Intel, Prudential, Johnson & Johnson and Temasek.  Zeno in APAC offers a range of modern communications and earned media capabilities across consumer, technology and health sectors, with deep expertise in digital and analytics.

Most recently, Key served as CEO, Asia Pacific at Burson-Marsteller, where she managed a diverse portfolio across 17 offices in eight countries. Previously, she served as MD for Edelman in Korea and Japan, and before that, held communications positions with Hyundai and Hilton in Seoul, Korea. Among her major client relationships, Key has counseled and led pan-Asia communications for Huawei, Ford Motor, Delta, Bayer and LG.

“Zeno’s fearless, entrepreneurial culture is the perfect place for me, and the ideal opportunity at this time given their incredible momentum globally and commitment specifically to expanding in Asia,” said Key. “It’s also a welcome return for me to the Daniel J. Edelman family, where my career first began.”

Key will be based in Seoul, Korea, her longtime home, with her husband and family.

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