MAM

Word of Mouth Media elevates Jimmy Shahani to CEO

Shahani comes with 15+ years of experience in operations, HR & business administration.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/23/photogrid_plus_1627027836712.jpg?itok=Nl9mrsit

Mumbai: Word of Mouth Media, a player in the audiovisual and digital content category, has elevated its chief operating officer Jimmy Shahani to the position of chief executive officer.

Shahani comes with over 15 years of experience in operations, human resources, and business administration. He has diverse experience across industries, including Media, IT, and ITES, having worked with companies like WNS, IBM, Prime Focus, and Tech Mahindra, to name a few.

"Jimmy has been part of our core team since he joined us four years back," said Word of Mouth Media, founder, Vineet Panchhi. "His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the 'Next Normal.' In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty. I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies."

"The Covid-19 pandemic galvanised businesses to innovate and shift focus towards customers' preferences leading massive transformation in the advertising & marketing industry," Panchhi added.

“We are one of the few boutique agencies that have successfully survived the challenges posed by the pandemic by innovating our products and making them hybrid and focusing on digital services," said Word of Mouth Media, co-founder, Sarika Panchhi. "The customized hybrid model has worked beautifully for us, and we continue to keep our workforce safety a top priority. The new format will help us serve our clients better, explore new markets and strengthen our focus on the revived sustainability portfolio. I am confident that the team under the guidance of Jimmy's capabilities will scale new heights.”

Speaking on his new role, Shahani said, "I am honored to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behavior, shifting viewer choices, increased inclination towards environmentally-conscious practices etc, demand brands to deliver more creative and personalized experiences in a sensitized tone. Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/xx.jpg?itok=CDuj61s5
CredAvenue onboards Karanpreet Bindra as CMO

Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/hide_seek.jpg?itok=-s30hJXE
After branded atta, Parle Products now forays into cereal category

Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of ‘Hide & Seek Fills’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/srk.jpg?itok=0HbM6NH6
SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar. The latest one picks up right where the previous teaser left off, building the anticipation while keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/pyxis.jpg?itok=_7IkYlOR
Pyxis One raises $17 million in series B funding

Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required