Wiggles encourage a workplace culture that treats all genders equally and equitably: Anushka Iyer, Founder and CEO, Wiggles

Mumbai:Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity. 

This Women’s Day, we, at Indiantelevision.com, are acknowledging some women leaders of the media, marketing, and advertising fraternity and also from other professions, who have given more than expected.

Her journey

Being a pet lover and having empathy towards animals has enabled me to do good by the pets and build a 360-degree holistic pet care ecosystem with Wiggles. From completing my graduation from the Rennes School of Business and Grande Ecole in France and Canine Care at BCCS to starting Wiggles, my journey has been a great one. My journey began when I realized that most pet illnesses are caused by pet parents' lack of knowledge about medical care for pets, misinformation due to prevalent myths, and health expenses that arise when preventive care is neglected.

Also, I realised that many pet ailments could be avoided with basic pet care and timely intervention. That's what pushed me to create products and services that solve the pets’ and pet parents' problems and make a difference in making their lives easier and better. Today Wiggles has stepped into the 5th year and our focus is on providing top-quality pet care products and services and being the perfect #PartnerinPethood for every pet parent.

Her inspiration and inspiring the team

I am constantly inspired by thinkers, innovators and leaders who endeavour to create a more diverse and equitable world where gender is not the base for bias. Strong, courageous and resilient people have always inspired me to keep doing good for the pets and pet parents. It is about inspiring my team to achieve things they never thought possible and be the best versions of themselves. It's about creating a culture of innovation, collaboration and continuous learning, where everyone feels empowered to take risks and push the boundaries of what's possible. When you can unlock the full potential of your team, there's no limit to what you can achieve together.

Empowerment of Women

Women empowerment is integral to creating a more diverse, inclusive, and innovative

workplace at brands. By providing equal opportunities for women to succeed, businesses should attract great talent, employment, engagement and productivity by enhancing their reputation by creating brand value. At Wiggles, Women's empowerment is seen as a personal and social responsibility. Wiggles encourage a workplace culture that treats all genders equally and equitably.