MAM

Twinkle Khanna joins Kohler

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/24/twrinkel.jpg?itok=K6eQou7r

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

The campaign is meant to inspire people to bring colours in the bath space with confidence through decorative and coloured Kohler products. With this campaign, the brand is introducing its newly launched faucet finishes and coloured vessels with a still shoot and a behind-the-scenes video featuring the actor.

Through evocative imagery captured by veteran photographer Suresh Natarajan, the still-shoot aims to bring out the vibrancy of Colours. Each product is showcased in an environment which complements its design story. The setting for the MarrakeshTM is a Moroccan courtyard while an earthy setting with details like patterned mud walls, parched and cracked earth have been used to showcase the earthy, copper tones of the Derring.

Khanna says, “This campaign really spoke to the designer in me. If you think about it, white and chrome have been synonymous with bathrooms. But that doesn’t have to be the case. There is a lot you can do. Especially, the collection that I worked with, it is absolutely stunning as to what Kohler has done with decorative and colourful sinks and faucets by transforming them into artistic statements. The shoot managed to capture the theme of the campaign quite beautifully. They reflected the central idea of the campaign be it the Moroccan courtyard or an ironsmith’s furnace, you could see the inspiration behind the products coming alive.”

Khanna is no stranger to the Interior décor industry. She is the founder and co-CEO of The White Window interior designs, and is the recipient of an acclaimed international award.

Kohler president Salil Sadanandan adds, “It has been inspirational to work with Khanna and Suresh Natarajan, both experts in their creative fields. Moreover, Khanna’s experience in the interior design industry makes her a perfect fit for our brand. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

The decorative products featured in the shoot are an exclusive range of sink designs featuring elegant materials with unique, hand-crafted patterns. This extension significantly expands the options for home-owners who are seeking a unique, decorated lavatory.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ford.jpg?itok=uJGUezV3
Ford's encourages people to 'go further'

MUMBAI: Automobile brand Ford has launched their new film for the Ford Endeavour Sport, which espouses the philosophy to ‘go further’. The film builds on the thought that there are multiple sides to any person, there are aspects that are known to the world, whether it’s being the perfect...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/kantar.jpg?itok=ZR0ZC2PB
Netflix, Jio lead in customer experience: Kantar report

NEW DELHI: Jio and Airtel have emerged as the top telecom operators in terms of customer experience, according to a report by consulting firm Kantar. Among streaming platforms, Netflix delivered the most consumer satisfaction, followed by Amazon. Music streaming services like Amazon Music, Spotify...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/rajiv_dingra.jpg?itok=RTDRK286
Transformation is an on-going process, never complete: RD&X Network founder Rajiv Dingra

NEW DELHI: Like most people around us, serial entrepreneur Rajiv Dingra counts himself among those who polished their cooking skills during the Covid-2019 lockdown. Now he can now make two mean recipes to perfection: masala paneer and masala chicken. However, unlike most people, that’s not his only...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/khimji.jpg?itok=PP7RP7nj
Khimji Jewels launches ‘Back to Being Beautiful’ campaign

MUMBAI: Khimji Jewels has launched a consumer celebration campaign ‘Back To Being Beautiful’, with the aim to help customers all over the country get back to feeling and looking their best, along the gradual journey to normalcy. Created in collaboration with Digital Dogs Content and Media, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/titan.jpg?itok=93KY9QhJ
Titan Company shows strong recovery rate in Q2

NEW DELHI: Titan Company reported an 89 per cent recovery in sales in Q2 of FY 2020-21 led by sharp recovery in the jewellery division post the significant disruption caused by the Covid 19 pandemic in India in the first quarter of the fiscal. The total income for the quarter was Rs 4,389 crore,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/hipi.jpg?itok=fhx51SUb
HiPi unveils digital campaign ‘HPL Roast’

KOLKATA: Short video platform HiPi has unveiled its latest digital campaign ‘HPL Roast’ for HiPi Premier League, its first ever IP since its beta launch in August 2020. In a bid to capitalize on the ongoing cricket frenzy, 'HPL Roast' comprises a set of four short films created to promote the video...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/cnn.jpg?itok=mFbU_4A2
CNN’s As Equals series expands with new three-year grant

MUMBAI: CNN’s award-winning As Equals series is expanding with a new three-year grant from the Bill & Melinda Gates Foundation. This grant will support CNN’s reporting on gender inequality with a particular focus on the world’s least-developed countries and increased programming about the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/automobile.jpg?itok=pKup84h9
Auto industry steps on the gas to lift festive season sales

NEW DELHI: India's automobile industry has had a bumpy ride these last few years. Add a global pandemic on top of that and the sector was completely stalled. However, with the onset of the festive season, the industry finally seems to be on the road to recovery.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/raj.jpg?itok=BCQYMbyD
WATConsult's Rajiv Dingra launches RD&X

NEW DELHI: Rajiv Dingra (previously founder and CEO of WATConsult, a digital agency part of global network Dentsu International) has announced the launch of his latest entrepreneurial venture, RD&X Network -- a deep-tech network that will drive brand, business, media and data transformation...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required