Report on Shemaroo

Spicetree bags design mandate for Welspun One Logistics Parks

Will handle WOLP's design requirements across all platforms and mediums.

NEW DELHI: Welspun One Logistics Parks (WOLP) has assigned Mumbai-based Spicetree (SDA) Design Agency its complete design mandate. Following a multi-agency pitch process, the marketing agency bagged this account and will handle all its design requirements across all platforms and mediums.

As part of this account win, SDA will take care of Welspun One Logistics Parks’ design requirements, in line with its thoughts, vision, and strategy, and developing it to capture the company’s sentiments regarding logistics parks.

A Welspun One spokesperson said, “SDA has a great body of work and we were looking for a design partner whose creative vision matched ours. We are happy to appoint SDA and look forward to a fruitful association and creating good work together.” 

Spicetree founder & director Shiraz Khan added, “Creativity with courage, innovation, and perspective, has always been our vision. WOLP is a premier organisation, backed by the world-class Welspun Group, and is steadily etching a strong footprint in the sphere of logistics. We look forward to help them move up the ladder of growth with ease, powered by our solid expertise and effective solutions.”  

The warehousing platform backed by a global conglomerate, the $2.7 billion Welspun Group, WOLP is an integrated fund, asset, and development management organisation, designed to deliver institutional Grade A logistics parks across India. Welspun One Logistics Parks’ endeavour is to be its stakeholders’ partners and trailblazers by going above and beyond the ask through ceaseless exploration and consistent innovation. 

Latest Reads
KL Rahul bats for Gamezy’s Play Fantasy Cricket Hatke campaign

MUMBAI: Fantasy cricket app Gamezy has launched a new IPL campaign featuring brand ambassador KL Rahul, which revolves around the thought, “Play Fantasy Cricket Hatke.” The new series of Gamezy advertisements, conceptualised by Aagey Se Right, will run across live broadcasts of cricket matches on...

MAM Media and Advertising Ad Campaigns
MyGlamm onboards Bhavesh Singhal as chief growth officer

MUMBAI: Direct-to-consumer beauty and personal care brand MyGlamm has appointed former head of growth and revenue of Medlife & Myntra- Bhavesh Singhal as its chief growth officer.   Singhal brings over 10 years of extensive experience in growth, analytics and consumer tech to the organisation....

MAM Media and Advertising People
Snapdeal takes a dig at brand hype to highlight its value proposition

KOLKATA: E-commerce player Snapdeal has rolled out a new campaign - Brand Waali Quality, Bazaar Waali Deal, which seeks to disrupt the notion that only expensive products offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition - good quality at low...

MAM Media and Advertising Ad Campaigns
Namit Prasad joins L&K Saatchi & Saatchi as SVP- planning

NEW DELHI: L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to chief strategy officer Snehasis Bose. Prasad joins the agency post setting up a start-up involved in building an enterprise development platform...

MAM Media and Advertising AD Agencies
Dentsu Webchutney wins digital mandate for Tanishq

NEW DELHI: Dentsu Webchutney India has bagged the digital mandate for Titan’s jewellery brand, Tanishq. The account was won following a multi-agency pitch. Championing today’s bride’s love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney...

MAM Media and Advertising Account
Bacardi India taps Zeenah Vilcassim as marketing director

NEW DELHI: International spirits company Bacardi India, has appointed Zeenah Vilcassim as marketing director. She will head consumer and customer marketing across the entire Bacardi portfolio of brands starting this month. Vilcassim will be responsible for driving synergies across marketing,...

MAM Media and Advertising People
Nearly 60% of Indian CMOs have dedicated budgets for influencer marketing, study finds

NEW DELHI: The growing affinity of consumers towards digital platforms to connect with brands has elevated the popularity of influencer activities in India. Moreover, the Covid2019 outbreak has made brands focus more on affirming their online presence, and it has made influencers a part of the...

MAM Digital
'Enormous opportunity': Brands upbeat about TV advertising in 2021

MUMBAI: It would be safe to conclude from the BARC TV Universe 2020 figures that television remains our favourite form of video entertainment across India. The report, which showed that the number of TV viewers had gone up by more than 50 million to 892 million in the last couple of years,...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required