Pallavi Singh exits BMW India, takes a sabbatical

Pallavi Singh exits BMW India, takes a sabbatical

She joined the automaker’s India operations in 2019.

Pallavi Singh

MUMBAI: BMW India marketing head Pallavi Singh has stepped down from her role. Singh took to professional networking platform LinkedIn to break the news. In the post, she stated that she will be on a sabbatical for the next year or so and will be focusing more on driving impact projects and initiatives for start-ups and non-profit organisations. 

"The last decade has been super exciting and eventful. We have witnessed major shifts in society – climate change, communication, mobility, clean energy, social connections, and healthcare. The underlying theme for my work during this time has been to harness the power of communities, build sustainable and meaningful brands, and leverage technology to make an impact," she wrote.

Singh added that the world has been changed fundamentally and radically across various dimensions, especially after the Covid2019 outbreak. 

"The truth is, that great changes have been in the works way before this global pandemic. These will forever have an impact on work, life, and play," her post said. 

Singh has more than 15 years of experience in various marketing functions. She started her career in 2007 in Yamaha as an assistant manager. Later, she joined Harley Davidson Motor Company and worked there for eight years. She left the company as director – marketing. In 2017, she moved to MG Motors India as the head of marketing and worked there until 2019. In 2019, BMW India brought her on. 

"My focus and efforts are now aimed at engaging with businesses, brands, start-ups, and non-profits to work on – demystifying and leveraging our digital-first reality, Creating data-centric strategies for business, and Building purpose & vision-based programs," Singh detailed her future plans.