Mumbai: The creative agency led by ad veterans Manish Bhat and Raghu Bhat, Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of executive creative director.
Having spent seven years with Scarecrow M&C Saatchi, Kapasi possesses a rich experience of nearly 21 years of writing and leading a copy team.
During his tenure with the agency, he has handled an eclectic mix of brands including Future Generali, Adani Gas, Mahindra Trakstar, Wagh Bakri, Business Standard, Vimal, Spykar and many more.
Says Scarecrow M&C Saatchi co-founder Raghu Bhat, "Kapasi is an exceptional human being who thoroughly deserves this promotion. He has a unique combination of creativity, resilience and a hunger for learning that sets him apart. What I’m most impressed about is his ability to adapt and re-invent himself in the ever-changing digital landscape, which is a testament to his commitment to always get better, at whatever he does."
Says Scarecrow M&C Saatchi co-founder Manish Bhat, "Kapasi is a true leader who can inspire, motivate and improve his team members. He is a great listener and his life experience allows him to come up with great insights into our conversations. One of his best qualities is that he inspires trust and has a fantastic work ethic, which is very rare to find. I wish and hope that Mustafa will continue to blossom at Scarecrow and create some more great campaigns."
Kapasi expresses, "I am continually impressed by the agency's focus on simplicity and creating disruptive yet effective campaigns. Even after eight years, this approach remains as refreshing as it was when I first joined. The culture of adapting and evolving while constantly pushing boundaries and avoiding comfort zones suits me quite well. I am grateful to Raghu and Manish for entrusting me with this opportunity. And a shout-out to my current and previous bunch of crazy creative colleagues who helped me make this possible."
Some of his most visible campaigns at Scarecrow M&C Saatchi include the award-winning Spykar Blue Film's festival campaign, Varuna Pumps’ "Rukmi Bai," "Republic Day film" for Ambuja Cements, the "LSF" campaign for Nahar Amrit Shakti, "MumBye" for Adhiraj Developers and the "Insight Out" campaign for Business Standard.