MAM

MullenLowe Lintas India CEO Joe to move on in Sept-end

MUMBAI: MullenLowe Lintas Group India group chairman and CEO, and south & southeast Asia regional president Joseph George (Joe) has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client management and Leadership roles locally, regionally and globally, he now plans to pursue what he calls “his big dream”.

Alex Leikikh, Global CEO, MullenLowe Group, said, “Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLowe Lintas Group to huge success within India, across the APAC region and on a global stage. The agency has been credited with many firsts for India including, the best new business performer for 4 years in a row, the number one Creative Agency in the World by WARC 100 (twice), consecutive double-wins at 4A’s Jay Chiat Awards and runner up for AdAge International Agency of the Year 2015. On behalf of the entire MullenLowe Group network I would like to take this opportunity to sincerely thank Joe who has built and led our business in India and South and Southeast Asia so successfully. He leaves behind a great team, legacy and business poised for even greater future growth.”

Joseph George joined Lintas India in 1991, and has been with the company throughout its journey of evolution; from Lintas India to MullenLowe Lintas Group today. Joe was appointed India CEO in 2011; and while continuing to be based in Mumbai, took on the additional responsibility of running the South Asia & Southeast Asia region for MullenLowe Group in 2016. He also serves on the Global Executive Committee of the MullenLowe Group network.

During his 6-year leadership, MullenLowe Lintas Group grew into one of the most powerful agency groups in India. Outperforming the industry right through this period, on business growth, organizational reputation as well as on creative output. It was also during this period that MullenLowe Lintas Group emerged as the most consistently dominant performer in Market Effectiveness across the world. He was also the chief architect of the launch of the 2 new Indian agencies from the MullenLowe Lintas Group – Mullen Lintas in August 2015 and the recently launched PointNine Lintas.

Joe said, “MullenLowe Lintas Group in India today is in the best shape it’s been in for a very long time. I couldn’t be moving on at a better time, and any happier or prouder with what the 1000 of us have managed to achieve these past years. Alex and I have worked closely over the past 8 months on the transition plan; and with the road map and the leadership in place for all three agencies of MullenLowe Lintas Group, I am confident that our agency network in India is ready to author its next chapter of success.”

On the India transition planning, Alex added, “One of Joe’s greatest strengths has been his ability to develop world class business and creative leaders. Those people will now step up to continue our progress and evolution in one of the world’s most dynamic and important markets.”

In his 18-month leadership of the South Asia & Southeast Asia markets, Joe focused on creating stronger and tighter management structures across the offices. He led IPG’s agency-acquisition in Sri Lanka and subsequently its overall transformation; the re-structuring of the MullenLowe Thailand and Vietnam operations, as well as putting in place the leadership and brand and business strategy for the MullenLowe Singapore office. Succession plans for Joe’s Southeast Asia responsibilities are in advanced stages of finalization, and will be announced by global CEO Alex Leikikh in the coming weeks.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/fab.jpg?itok=yrJ3Xya9
Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi"

MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/sour.jpg?itok=pUXXImLq
Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company. Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/msy.jpg?itok=005E1s2E
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dettol.jpg?itok=VN5emgJ4
Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/rohan.jpg?itok=0C3HfUmU
Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate. The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/kantar.jpg?itok=XRcMMprE
Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent are preferring delaying visits, for at least one more month, to restaurants/bars, 67 per cent to religious places, 70 per cent to gyms, and 72 per cent to cinemas, globally, reveals...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/lg.jpg?itok=tzSb1zYW
LG Ultragear TEC Challenger Series: The Esports Club announces 5 months of Valorant tournaments

The Esports Club, a Bangalore based esports platform, today announced its five-month plan for Valorant tournaments under their new IP, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series Powered by JBL Quantum Gaming Headset & AMD has opened registrations and expects...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/vivek-heeru.jpg?itok=L0xiaowE
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/story.jpg?itok=uivgQUmC
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required