MAM

Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/31/Neo%40Ogilvy.jpg?itok=YRFU-Hx8

MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year" and "Mobile Marketer of the Year", for 3 years running across India and APAC respectively.

In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/BIG.jpg?itok=COkWc73s
Big Trunk Communications wins digital mandate for Akshaya Motors

MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/world.jpg?itok=uUNcDDAo
Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/ayu.jpg?itok=aEFfyPcx
FableStreet raises Rs 21 cr in series A round led by Fireside Ventures

FableStreet - a technology-enabled premium work wear brand, offering timeless, versatile pieces, with custom fits for women, has raised Rs 21 crore in Series A led by Fireside Ventures. Industry power-lifters including Uber India and South Asia president Pradeep Parameswaran,Deutsche Bank MD and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/Ashish-Bhushan-Director.jpg?itok=yBlZpvJO
Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday. The honor was bestowed on Asia’s most prestigious Tata...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/evermedia.jpg?itok=PfJ-kZtA
Everymedia Technologies wins perception management mandate for Alpha 7 Seas

MUMBAI: Everymedia Technologies, widely acknowledged as one of the top 10 independent media- tech companies in India. It has won the perception management mandate for Alpha 7 Seas, a renowned strength and conditioning gym founded by Vedharth Thappa, the fittest man in India 2016, 2017 and 2018.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/idate.jpg?itok=CQh0mPz7
IdeateLabs appoints Divya Ajitkumar as business head

MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/heart.jpg?itok=iTU6F1OU
Future of influencer marketing

Influencer marketing is set to become a $10 billion market by 2020 - with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year. It would be correct to say that influencer marketing is here to stay – there’s a phenomenal 1500 per cent...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Rohan_Bopanna-Nikita_Dutta.jpg?itok=Z7NKjbwl
ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/OneCulture%20Raps.jpg?itok=tKTCyfa8
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories