ETML expands to the Middle East and appoints Rupesh Mishra for Indian brand expansion.

ETML expands to the Middle East and appoints Rupesh Mishra for Indian brand expansion.

Rupesh's appointment fuels ETML's confidence in broader brand success

Rupesh Mishra

Mumbai: ETML, a growth marketing and analytics agency, recently announced the appointment of Rupesh Mishra as director to lead its aggressive expansion plans in the Middle East region. The appointment reinforces ETML’s vision to strengthen its offering in the global market further and to expand in multiple markets across the world. In this role, Rupesh will report to Raghav Kansal, founder & CEO, ETML, and would be instrumental in driving the company's growth.

ETML has already seen initial success helping some of the biggest Indian brands successfully scale their presence in the Middle East. With Rupesh’s appointment, ETML is confident to repeat the same with a much bigger number of brands.

Rupesh Mishra, a seasoned professional with over two decades of experience in strategic partnerships and digital business growth, emphasised the alignment of ETML's offerings with the growth objectives of businesses in the region, citing the company's strong focus on data, technology, and expertise in performance marketing, brand advertising, SEO, performance creatives, marketing analytics & insights, marketplace advertising  & growth consulting.

Speaking on his new role, Rupesh Mishra said, “I am really grateful and excited for this opportunity. Considering the Middle East is being predicted to be the fastest growing online commerce market, ETML has the right fitment for brands eyeing to grow business in the region.” Rupesh in the past has led cross-functional teams across leading digital brands and agencies such as Y2CF, Snapdeal, Times Internet,, Infomedia and Just Dial. Rupesh has also founded and has been successfully running a media agency for a decade now before joining hands with ETML.

Sharing his thoughts, ETML founder and CEO Raghav Kansal expressed enthusiasm for this move and mentioned, “We are thrilled to get Rupesh on board. With his track record and leadership qualities, we are confident to repeat the success that we have seen in the Indian and APAC markets. Having launched & scaled some of the largest Indian brands in the Middle East market already, we deeply understand what works in that market and are confident to repeat that for a much bigger cohort of brands. "