MAM

CredAvenue onboards Karanpreet Bindra as CMO

Bindra was previously Rupeek's head of marketing.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/17/xx.jpg?itok=id2J59kJ

Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

In his current role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses.

He will also be responsible to look after the company’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. As CMO, Bindra will define a digital-first path for all marketing efforts at CredAvenue, said the statement.

“Bindra has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue," said Kumar. "He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance."

Prior to joining CredAvenue, Bindra worked at Rupeek as head of marketing. He was also associated with Marico for close to seven years and was a group ex-pat based out of Dubai. He also had stints with Akzonobel, and Future Brands.

As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care, and paints across a wide geography in India and the Middle East.

 

“This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination," said Bindra on his new role.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_193941_800_x_800_pixel.jpg?itok=nktIA9EC
Subhash Kamath re-elected as Asci chairman

Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners LLP managing director NS Rajan was re-elected as the vice-chairman of the board. The vote, which followed the 35th annual...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_135107_800_x_800_pixel.jpg?itok=FjYFemD3
My11Circle onboards Mohammed Siraj as brand ambassador

Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_133553_800_x_800_pixel.jpg?itok=GIejwvB8
PhonePe’s new campaign showcases the ease of buying insurance

Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances. The campaign launched during the ongoing T20 World Cup highlights how the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131650_800_x_800_pixel.jpg?itok=Mzu786Vh
Onsurity appoints Samar Kagalwalla as head of marketing

Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth. Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand's communication in the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131222_800_x_800_pixel.jpg?itok=9Dyic5pq
Maulik Kalamthekar to lead consumer engagement strategy for WolfzHowl

Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_125340_800_x_800_pixel.jpg?itok=8m3o7YmM
Shilpa Shetty comes on-board as the face of Godrej Nupur

Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour. Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets. The...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_113610_800_x_800_pixel.jpg?itok=Jzk9hJyO
Bajaj Finance releases Diwali Campaign ‘EMI hai na’

Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_111001_800_x_800_pixel.jpg?itok=zCSGTwbV
The Trade Desk partners with Lifesight to help brands optimise digital campaigns

MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the tech firm to provide insights to marketers in India regarding the impact of their online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/spotify-new.jpg?itok=FsZrY30b
Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required