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Balesh Sharma becomes CEO of merged Vodafone-Idea entity

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MUMBAI: Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India - Vodafone India and Idea Cellular.

Balesh Sharma who is currently the chief operating officer of Vodafone India will become the CEO of the merged entity. He joined Vodafone in 2003 and over the years, has held several senior management positions in India and internationally.

Idea Cellular CEO Kumar Mangalam Birla will become the non-executive chairman of the merged Company.

Sashi Shankar, who is currently the chief marketing officer at Idea, will be responsible for marketing and brand strategy for the consumer business. 

Anil Tandon and Rajat Mukherjee, currently head of technology and head of corporate affairs of Idea will be full time advisers to the merged business in their respective areas of expertise, working closely with Vishant Vora and P Balaji, respectively.

The appointments will come into effect after the merger is completed.

Vodafone Group Plc and Idea Cellular announced the proposed leadership team of the combined business, which will come into effect after the merger has been completed. This is in line with the original merger announcement of March 20, 2017, which said that the management team of the combined business would be confirmed prior to closing. 

This is in line with the original merger announcement of 20 March 2017, which said that the management team of the combined business would be confirmed prior to closing.

The existing leadership teams of Idea Cellular and Vodafone India will continue to manage their separate businesses and be accountable for each company's operational performance until the merger becomes effective. 

It is only upon completion of the merger that the two businesses will cease to operate as distinct and competing entities.

Also Read:

Vodafone to get new shine from Idea; merger on its last leg 

Is India ready for the impact of AI on marketing?

Vodafone brings back the Pug in AR

The rising trend of coopetition among brands

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