MAM

Anita Karnik is new SVP at Sniper

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/14/Anita-Karnik.jpg?itok=98etfjgA

MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content - spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

“The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space," added Saluja.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/campe.jpg?itok=kkODJ5vp
Nike's spectacular split-screen film captures imaginations

NEW DELHI: Over the last few years, Nike has been embracing the culture of diversity and vibrantly displaying it through its commercials. The latest is the third film in its ‘You can’t stop us’ series. The 90-second ad has already made waves celebrating sports as a source of inspiration during hard...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/saatchi.jpg?itok=VzDpNBTr
Scarecrow M&C Saatchi Appoints Vijay Assudani as creative director

NEW DELHI: In a move to strengthen its creative team, Scarecrow M&C Saatchi recently appointed Vijay Assudani as creative director.  Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard. Vijay has worked on brands like ICICI Prudential Life Insurance, Videocon...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/sriram.jpg?itok=kGVojePj
Moving Walls appoints D Sriram to board of advisory

NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia. Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/wojoo.jpg?itok=7l084VNo
Qwikcilver launches ‘The Gifting Carnival’ for festive season

BENGALURU: Following participation from over 200 brands in 20 categories, Qwikcilver, a Pine Labs company, and a global leader in end-to-end gifting and stored value solutions today announced the launch of the second edition of ‘The Gifting Carnival’. Kickstarting in two phases, the first phase has...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/vivo.jpg?itok=MTqpz5bP
#BoycottIPL trends as Vivo retains title sponsorship

NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social...

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/okc.jpg?itok=SP5czZAR
OkCupid rolls out new product feature Stacks

NEW DELHI: This week OkCupid is rolling out the biggest mobile app redesign globally in the brand’s history, including playful icons and a new matching system — “Stacks” —  that consolidates multiple discovery methods into one, making it even more fun to find the type of person you’re looking for....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/svf.jpg?itok=aiMcuoB_
SVF Brands and ITC Nimyle collaborate to unveil the Nimyle Petathon campaign

SVF Brands and ITC Nimyle have joined hands, yet again, for a new campaign launched today titled #NimylePetathon. This is an exclusive initiative to secure our beloved pets from any kind of germs by keeping the floors clean and safe for them.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Nishant%20Pitti.jpg?itok=O3dlAi_E
"We are focusing on ROI marketing spends": EaseMyTrip's Nishant Pitti

NEW DELHI: The travel industry had come to a standstill until domestic flights resumed. EaseMyTrip.com co-founder and CEO Nishant Pitti shares that the situation for the travel industry is slowly improving with a daily increase in the number of passengers for domestic travel. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Ajay%20Mehta.jpg?itok=n4hlR6YH
Local, corporate & digital is Kinetic India's OOH plan

NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34...

MAM Media and Advertising Out Of Home

Sign up for our Newsletter

subscribe for latest stories

* indicates required