MAM

MediaCom hits $2.6 billion in new business for 2015

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MUMBAI: MediaCom has had a successful 2015, picking up $2.6 billion in new business from both existing and new partners.

Since the start of 2015 to the end of November, MediaCom has welcomed 290 new clients through its doors around the world, picking up major appointments at local, regional and global levels.

At the same time it has also extended its relationship with key multi-market clients such as AB-InBev, Coca-Cola, Mars and Procter & Gamble.

This strong performance has also ensured the agency retain the No 1. spot in the RECMA competitiveness index, extending its lead over rivals such as Carat and OMD.

Significant regional and global wins include the global American Airlines account, Bose in Asia Pacific, the GSK-Novartis global account, Mars in Latin America, Suntory in Europe and Tempur Sealy globally.

Key local market wins include: AB-InBev in Mexico, Allergan Activis in the US, Bank of China in its home market, Bayer in Japan, Coca-Cola in Japan and South Africa, Dhospaak in Thailand, LIDL in Poland, P&G in Israel and Tesco in the UK.

“It's been a momentous year for new business across the media industry and I'm delighted to see MediaCom doing so well. We have remained highly competitive in pitches for new clients and I'm thrilled to see so many of our existing clients have extended their relationship with us. Our ability, not only to retain some of the world's most iconic brands but also to extend these relationships, is a wonderful endorsement for the agency,” said MediaCom worldwide chairman & CEO Stephen Allan.

The agency's success in 2015 follows on the heels of its best-ever year in 2014 when it landed $4.2 billion in new business, including the Mars global planning task and AB-InBev's US media business.

“Traditionally when an agency has one good year, it spends the next 12 months bedding in that business. MediaCom has managed not only to settle in a huge volume of new clients but also to keep up its momentum and continue to build its network and services around the world. It's a testament to our teams that we have followed a record 2014 with another hugely successful year,” added MediaCom worldwide COO Toby Jenner.

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