MAM

Dentsu Aegis launches agency to serve $200 billion B2B sector

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/24/Media-agency.jpg?itok=6T3wK9O1

MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world's top global market brands and their proactive marketing activities.

The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

Interprise will be headed by Stuart Giddings as global president.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/bh.jpg?itok=-0YVwJTr
We want to be the poster boy for Web 3.0-led marketing in India: WATConsult’s Sahil Shah

Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_170458_800_x_800_pixel.jpg?itok=sQeQLelQ
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. 

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_122530_800_x_800_pixel.jpg?itok=UTp7dkeX
GUEST COLUMN: The harm that good ads do

Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won’t get the other person to say ‘Good Morning’ to you, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_115937_800_x_800_pixel.jpg?itok=AFKTTny3
HUL top advertiser in week 2: Barc

Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India was second at 3187.2 (‘000s). Ponds India finished third with ad volumes of 995.42 Brooke Bond Lipton India, Cadburys India, ITC...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_185809_800_x_800_pixel.jpg?itok=O11OH6SV
Adani Wilmar IPO to open on 27 January

Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January.  The price band of the issue has been fixed at Rs 218 to Rs 230 per equity share of the face value of one rupee each for its Rs 3,600 crore initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_180503_800_x_800_pixel.jpg?itok=mRYczbc3
Oyo launches new campaign capturing pulse of today’s travellers

Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150338_800_x_800_pixel.jpg?itok=MlqwjZX0
ET Medialabs bags performance branding mandate for Kapiva

Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding services with an aim to build awareness and eventually amplify and retain the loyal customer...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_124651_800_x_800_pixel.jpg?itok=aln8GlJK
TBO Tek rebrands itself as tbo.com

Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_123215_800_x_800_pixel.jpg?itok=Y8XjYMx8
Bira 91 partners with boAt to launch 'Boom' audio collection

Mumbai: Bira 91 and earwear brand boAt have come together to launch an exclusive ‘Boom’ limited-edition collection of audio devices. The 'Boom' collection will be available exclusively on Bira 91’s Merch store and the boAt website starting 20 January.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required