Mumbai: Banijay Asia and EndemolShine India, two of India's leading content powerhouses, have appointed Branquila Brand Ventures as their exclusive brand and marketing agency. Founded by Sandeep Dahiya last year, Branquila is an integrated brand marketing and management agency that provides end-to-end consulting services to brands and businesses. Effective immediately, Branquila will lead and manage Banijay Asia and EndemolShine India’s all brand and marketing mandates encompassing digital marketing, corporate communications, creative, trade marketing and consumer marketing. This comes shortly after Banijay Asia buying out EndemolShine India, and integrating both entities under the unified leadership of Deepak Dhar, as part of their growth blue-print for Asia.
Commenting on the appointment, Banijay Asia and EndemolShine India founder & group CEO Deepak Dhar stated, "We're excited to have Branquila on board, as we now gear up for our next phase of growth collectively. Given Sandeep's extensive experience in the media and entertainment industry, and his differentiated approach, we're confident of breaking newer barriers in our brand presence and market influence, both in the industry as well as consumer space."
Branquila Brand Ventures founder & CEO Sandeep Dahiya commented, "Both Banijay Asia and EndemolShine India are powerhouses in India's entertainment industry, with some of India’s best and biggest shows in their portfolio. We look forward to working closely with both teams to carve out an effective and creative eco-system of integrated marketing initiatives, across platforms, to further enhance the reach and impact of their exceptional content offerings.”
Only recently, Indian actor and entrepreneur Suniel Shetty had also signed with Branquila Brand Ventures, to manage his brand and businesses across multiple avenues. This is the first time that Suniel Shetty has got an agency on-board, to not only strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms.