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White Rivers Media celebrates 7 years of digital

Launches a free eBook for festive marketing

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MUMBAI: Crossing another milestone on an exciting journey through the digital world, White Rivers Media celebrated its seventh anniversary on 7 August.

In the last year, the Mumbai- and Gurugram-based agency surpassed the 100-employee mark, through consistent on boarding of creative and management talent at every level, with a special focus on strong leadership at the top. This expansion has been facilitated by several new accounts across entertainment, finance, lifestyle, and B2B categories, further diversifying the agency’s portfolio.

White Rivers Media co founder and chief executive officer Shrenik Gandhi said, “For me, WRM has always been the opportunity to create an avant-garde organisation that prospers due to a mix of creative, media, and technology professionals. I foresee WRM as an agency that retains its start-up mentality of hunger and aggression – after all, that’s what has driven us to where we are now, and that’s what will we keep us on the path of success through continuous improvement. It is with this insatiable mindset that we launched our certified internal training programme, WRM ALPS, so that we continually feed the ambition and professional desire of the WRM family.”

White Rivers Media co founder and right brain Mitesh Kothari said, “7 marks our capability to stay relevant for our clients in a dynamic digital world. But 7 also marks our journey to stay updated with the latest digital marketing methods practiced around the world. So what really makes me happy about the WRM journey is our intention and indeed ability to leverage new tech with ideas that aren’t just creative, but also compelling.”

He added, “From MarTech innovations and alternate media inventory to programmatic advertising, we not only work closely with brands to see how they can benefit from the latest tech, but also with platforms to explore native innovations. There is a synergy that is born out of this endeavour, and that’s what facilitates true digital transformation for our clients’ brands. Looking forward, we’re focussing on leveraging voice, video, and vernacular, to blur the lines between a brand campaign and a user experience.”

In keeping with anniversary tradition, WRM also released a free eBook titled “Festive Marketing in 2019: The Ultimate Checklist”. It highlights the newest mechanisms in digital marketing that brands should incorporate in their festive campaigns, as well as practices that are still in vogue due to their continued effectiveness. Apart from being educational, the eBook also contains the views of industry stalwarts like Khyati Madaan, head of digital marketing at Red Chillies Entertainment, Divya Dixit, senior VP & head marketing, ALTBalaji & Sujoy Roy Bardhan, marketing and OAP head - Sony YAY!

The free eBook can be downloaded from: http://bit.ly/festiveebook

With awards, new clients, and fresh talent, White Rivers Media have all the tools they need to fulfill their ambition of charting an even more aggressive growth trajectory. It’s safe to expect some exciting innovations coming our way from this new chapter in the WRM story!

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