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iProspect India launches Voice Assist

Marketers will be able to infer campaign performance metrics directly

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MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients.

In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface.

Voice searches are on a rise and iProspect believes that by 2020, majority of the searches will take place via voice. And, the agency wants to stay ahead in this space. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real time and thus, help them make better decisions.

Marketers will be able to infer campaign performance metrics directly through conversing with iProspect Voice Assist signifying that a CMO will no longer have to go through lengthy excel sheets or reports on dashboards when he/she can get an audio response within seconds.

Speaking on the new development, iProspect India CEO Rubeena Singh said, “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real time information on campaigns and enabling them to decide on the go.”

iProspect India EVP – technology Karan Jaitapkar added, “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

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