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Jack In The Box Worldwide begins new era in content marketing with creative commerce

MUMBAI: The 120 Media Collective, an independent communications, and content groups, has made two major announcements. Jack in the Box Worldwide has launched a new business model that enables creative commerce for its clients and elevates Axon Alex and Rishi Sen to managing partners of the agency...

MAM Media and Advertising Digital Agencies
Brands want biz problems solved, not just communication problems: Wolfzhowl's Kalyan Ram Challapalli

MUMBAI: The consumers of today are more complicated than ever. They are educated, smart and can easily call out a bluff if they spot one. They value experiences more than creatives. Advertising and marketing, therefore, is becoming more dynamic and consumer-centric to woo the ever-growing consumer...

MAM Media and Advertising Digital Agencies
Marketing modules set to gain importance in 2020

MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up. But before the profession starts pinning all its woes on these...

MAM Media and Advertising Digital Agencies
TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
Are hashtags dying: The curious case of right digital strategy

DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the recently released season 2. The 13-year-old girl was teaching the art of using social media to the subject, something that comes like second...

MAM Media and Advertising Digital Agencies

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