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upGrad’s #DontBeAChaatu campaign wins hearts of Twitteratis & YouTubers

upGrad, India’s largest online higher education company, this weekend, launched a social media campaign #DontBeAChaatu, to get the youth talking about upskilling and getting a specialised degree and to not use 'licking' to climb up the ladder of professional success. The activity also included a...

MAM Media and Advertising Digital Agencies
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Kent RO's film honours building watchmen on Independence Day

NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have...

MAM Media and Advertising Digital Agencies
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White Rivers Media launches 101 Marketing Insights for the post-pandemic world

MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook; Better World Initiative, a creative responsibility program to amplify social causes; and its digital showreel for 2020...

MAM Media and Advertising Digital Agencies
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Affle to acquire strategic stake in Bobble AI

NEW DELHI: Affle (India) Ltd today announced the signing of definitive agreements to acquire eight per cent ownership in Talent Unlimited Online Services Private Ltd (Bobble AI), India. The company also has an option to acquire incremental ownership on attainment of certain key performance targets...

MAM Media and Advertising Digital Agencies
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Badshah's fake views controversy highlights influencer marketing inadequacies

NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the ‘fake followers’ strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in...

MAM Media and Advertising Digital Agencies

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