MAM

Vodafone's pug comes back to announce SuperNet

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/15/Untitled-1_4.jpg?itok=E9a-YBN0

MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia. 

Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely -  Pug drums a beat, Pug ride a truck and Pug paints -- effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

“The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that's why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

These aren’t really long stories that the creatives usually do for the brand.  The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631783772291.jpg?itok=UBFNtZOm
Virat Kohli joins Hyperice as athlete-investor & global brand ambassador

Mumbai: Wellness brand Hyperice on Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773919902.jpg?itok=rC7oiBaZ
Dentsu Webchutney wins digital mandate for Uni Cards

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards. With an always-on social excellence approach, the agency aims to grow the brand’s offering in a cluttered market. Dentsu Webchutney is all set to...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631772910741.jpg?itok=QBIjEsP2
Asics teams up with Joshna Chinappa to inspire young athletes

Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/shankar_b.jpg?itok=ZVROesGx
Quickheal launches its first-ever TVC in Tamil

Mumbai: Multinational cybersecurity software company, Quick Heal Technologies has launched its first-ever regional TVC in Tamil. The ad features popular film stars – Robo Shankar, Papri Ghosh, and Imman Annachi, and has been conceptualised and created by Fourth Dimension Media Solutions – media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/shubhra_kakkar.jpg?itok=J9_QrMxU
Shubhra Kakkar named MD of Media Marketing Compliance

Media Marketing Compliance (MMC), the independent marketing compliance consultancy, has appointed Shubhra Kakkar as managing director. She will be launching the company's office in India, based here.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631707065878.jpg?itok=xXzxuqrW
MullenLowe Lintas Group wins big at 4A's Jay Chiat Awards 2021

Mumbai: MullenLowe Lintas Group picked up two golds and an honourable mention for its work on Lifebuoy and Wheel, respectively in a virtual event held by 4A's Jay Chiat Awards on 13 September. It is the only agency from India to win at 4A's Jay Chiat Awards this year. Out of the five shortlists...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/sbi.jpg?itok=r6WmK8CK
Tonic Worldwide bags social media mandate for SBI General

Mumbai: Digital-first creative agency Tonic Worldwide has bagged the mandate of social media management for SBI General, after a multi-agency pitch.  As part of the mandate, the agency's Mumbai office will manage the social media platforms and craft integrated digital creative strategies for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631701004846.jpg?itok=j6IZ4wAg
80% buying will be 'digital' influenced this festive season: Report

Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will continue to be crucial to the purchase decision with a whopping 80 per cent consumers’ journeys being ‘digital’ influenced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631695200488.jpg?itok=5ctGD8Nm
Janhvi Kapoor becomes the face of Paree Sanitary Pads

Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads - 'Paree Super Ultra with Double Feathers'. With Kapoor coming on...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required