MAM

Vistara launches new brand campaign “Fly Higher”

The campaign has been conceptualised by FCB India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/14/fly.jpg?itok=w6WSVGCS

MUMBAI: Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The aim of the campaign is to inspire air travellers to not settle for second best. The campaign has been conceptualised by FCB India.

As per the brand, the Fly Higher campaign builds on Vistara’s promise to make people look forward to flying again and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel choices.

Vistara chief strategy and commercial officer Sanjiv Kapoor said, “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

The new integrated campaign is scheduled to go on-air on 14 December 2018 and will run for approximately 75 days from the launch. The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor, aiming to target the diverse range of travellers.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/raj.jpg?itok=BCQYMbyD
WATConsult's Rajiv Dingra launches RD&X

NEW DELHI: Rajiv Dingra (previously founder and CEO of WATConsult, a digital agency part of global network Dentsu International) has announced the launch of his latest entrepreneurial venture, RD&X Network -- a deep-tech network that will drive brand, business, media and data transformation...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/patytm.jpg?itok=tlRjBDEM
Indian musicians reinterpret global artists in Paytm Insider’s ‘Jim Beam Originals’

MUMBAI: Paytm Insider’s penchant for creative innovation with Jim Beam’s enthusiasm stirred into the mix has resulted in the creation of the novel musical property Jim Beam Originals. In this series of 10 virtual music experiences, famous Indian musicians will reinterpret legendary international...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/pratik.jpg?itok=1byM_gwk
Faboom Witnesses Significant Increase in its User-Engagement During IPL 2020

NEW DELHI: Indian Premier League 2020 has been taking over the audience with a bang, the buzz for cricket as a sport is only seen elevating by every match. The cricket fever has not only glued the nation to the screen passionately but also has them biting their nails with commendable performances...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/bms.jpg?itok=KNtT9euT
BookMyShow’s new campaign marries entertainment and safety

NEW DELHI: BookMyShow has released its latest campaign film ‘Unlocking Life’ which explores the theme of people revisiting their favourite forms of out-of-home entertainment experiences in the new normal.  The ‘Unlocking Life’ campaign comes at a time when the entertainment sector in the country is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/rpiya.jpg?itok=q6c7-DMo
CEAT appoints HUL’s Priya Nair as additional director

KOLKATA: Tyre manufacturer CEAT has appointed Hindustan Unilever Limited’s Priya Nair as additional director in the capacity of independent director. Her appointment is effective from 27 October, for a tenure of five years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/pank.jpg?itok=Fgaa0K-6
Sweet success: How Apis is achieving its B2C goals through IPL

NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency, the Indian Premier League (IPL) is the perfect platform for it. The cricket extravaganza attracts undivided attention from millions of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/odisha.jpg?itok=s-LOhv4A
Odisha's rich art & architecture inspires Reliance Jewels new campaign

MUMBAI: Reliance Jewels’ has launched a new ad campaign featuring its new festive collection ‘Utkala Where Beauty Rises’, inspired by Odisha's rich art and architectural history. The film captures patterns and designs that embody the state’s art, tradition and culture, and gives a tour into the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/alisha_malik_1.jpg?itok=9Rpb8z5Y
For the footwear industry, the other shoe has dropped

Covid2019 has severely impacted the economy at large, with every sector struggling with its own set of challenges. The footwear industry is no exception. In the past few months, shoe brands have witnessed a fall in sales as people have mostly stayed home and are hesitant to step out, thereby...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/3.jpg?itok=amDUEc0t
upGrad promises #KaamKiDegree for MBA aspirants in new ad

Ed-tech company upGrad has come up with a new campaign called #KaamKiDegree to promote its MBA vertical. Conceptualised by The Womb, the ad taps into the surging demand for online upskilling amid the pandemic.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required