Mumbai: Children's Day is a delightful occasion that effortlessly brings smiles to all faces, serving as a nostalgic reflection on countless childhood memories. Beyond being just a day, it encapsulates the essence of joy. For every child, owning a LEGO® set is the ultimate dream gift. Recognizing the profound significance of this, The LEGO® Group is embracing the spirit of Play and the joy of giving through #BuildToGive, contributing to making this Children's Day even more meaningful. For each heart constructed using LEGO® Bricks and shared on social media or LEGO.com with the hashtag #BuildtoGive, the LEGO® Group pledges to donate one set to a child in need. This initiative encourages everyone to express their creativity, spreading the infectious joy of imagination and, more importantly, fostering hope, smiles, and a spirit of generosity. It aims to empower creativity for a purpose, instilling values such as empathy, kindness, and the pure bliss of giving.
The #BuildToGive initiative forms part of the LEGO® Group’s broader ‘Play is Your Superpower’ campaign, designed to encourage families to prioritize playtime. This festive initiative urges individuals to consider the transformative influence of Play as a meaningful gift during the holiday season. Within the ‘Play is Your Superpower’ initiative, the campaign illustrates how LEGO® Play can turn ordinary family moments into extraordinary ones. The central message emphasizes that Play cultivates superpowers or skills in children, including creativity, confidence, and problem-solving, contributing to their well-being both now and in the future.
“At the LEGO® Group, we believe in inspiring and developing children. Through Build to Give, we want to gift the superpower of Play to those who are less fortunate. The initiative thus not only celebrates creativity and imagination but also underscores the vital skills of problem-solving, collaboration, and resilience that emerge through Play," said The LEGO® Group India marketing director Bhavana Mandon.
The LEGO® Group invites everyone to participate in Build to Give 2023, encouraging collective efforts to spread joy and make a positive difference in the lives of children. Share your hearts on the Small Hands, Big Dreams Instagram page with #BuildtoGive.