MAM

×

×

Tata AIG General Insurance launches campaign 'The Great Indian Traveller’

In collaboration with Holiday IQ, the digital campaign adopts a rich content - focused strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/14/aig.jpg?itok=2_MXGG5z

MUMBAI: Tata AIG General Insurance Company has launched the follow up to the last year’s travel insurance campaign that delivered one of the ‘Most Watched Brand Film of 2018’. This year’s film celebrates the spirit of ‘The Great Indian Traveller’ and encourages the audience to become one by planning their travels with Tata AIG to ensure and insure a well-planned trip.

In collaboration with Holiday IQ, the digital campaign adopts a rich content - focused strategy to keep the target audience hooked with tailored, meaningful content on destination and travel planning tips showcased on Tata AIG’s ‘Plan your Travel’ microsite. Additionally, the campaign plays a 15/30 secs commercial on digital channels where the protagonist depicting the essence of ‘The Great Indian Traveller’ with the underlying message of “Kuch aisi hi aage ki soch banati hai hume The Great Indian Traveler”

‘The Great Indian Traveller - Plan Your Travel’ campaign further extends on to the radio platform wherein Tata AIG partners with Radio City 91.1 FM for a non-stop riot of travel spots, touching upon the many hues and oddities of Indian travellers’ unique experiences, around the globe.

Speaking on the launch of the campaign Tata AIG General Insurance Co Ltd vice president – marketing and e-business Jayraj Jadhav said, “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller' through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/do.jpg?itok=a-O9xdMr
Do Your Thng partners with Mastercard to launch an interactive side of an ongoing campaign

MUMBAI: Mastercard India & Do Your Thng (DYT), a creators’ first community, announced their association for their ongoing campaign #TravelWithMastercard that allows customers to earn cashback on international spends and make the most of their vacation. The collaboration between DYT and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/triton.jpg?itok=zTLkqvsL
RED HUNT and Triton Communications launch campaign introducing an exciting new men’s grooming range with global fragrances

MUMBAI: After the success of Layer Shot and Layer Wottagirl, Adjavis strengthens its portfolio with an exciting new brand RED HUNT- a range of Men’s grooming products including Perfumes, Deodorants, Shower Gel, Facewash, Hair Gel and many more. The products come with international fragrances that...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/ento.jpg?itok=_AWfDmrz
Believe acquires Entco, expanding reach into india’s live music market

MUMBAI: Believe, the leading technology and artist services company, announced today that it has acquired Entco, an Indian live music production company. The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in one of the world’s fastest-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/havells.jpg?itok=fOMG-lIY
Havells announces Vicky Kaushal as brand ambassador for its men’s grooming range

MUMBAI: Further deepening connect with style-savvy, quality conscious consumers, Havells India Limited today announced Vicky Kaushal as the Brand Ambassador for its male grooming products. The Company also announced newest additions to its male grooming portfolio with its patented BT 9000 series of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Havas-Group.jpg?itok=EIuyDpqu
Havas Group acquires digital agency Langoor

Havas Group today announced the acquisition of one of India’s leading independent agencies – Langoor. A full-service digital agency led and driven by creative technologists, Langoor has grown steadily since being founded in 2010, and is now present across India, the Middle East and Australia.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/be.jpg?itok=gTeWSjR6
Tech-enabled marketing can help brands sail through economic slowdown

The consumer of today is discerning and careful about where one is making expenditures but will not shy away from spending on good things, remarked MediaCom global managing director of Blink & strategic partnerships Bianca Best, as she interacted with Indiantelevision.com at the inaugural...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/skin.jpg?itok=HjekKxpa
Designed to love your skin as much as you do – the new Gillette SkinGuard

MUMBAI: In a country where grooming is increasingly becoming a part of men’s daily lives, Gillette is relentlessly pursuing bringing new products tailored to the evolving needs of consumers. From the stable of Gillette, launches the latest product innovation, Gillette SkinGuard. This razor has a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/manormaa.jpg?itok=Frvbxvyl
ManoramaMAX hits 5,00,000 users in 2 weeks

MUMBAI: ManoramaMAX, the first ever 100% Malayalam News and Entertainment app, launched by MM TV Ltd., has achieved instant success, hitting half-a-million users in just under 2 weeks. Users across web, android and apple devices are continuing to watch the large content bucket of the platform. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/swift.jpg?itok=NQhNuZcW
Maruti Suzuki launches #BeLimitless Swift campaign to celebrate real-life heroes

Focusing on recognising heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Ltd, the leading passenger car maker in India, has launched ‘Be Limitless’—a 3-part video campaign for Maruti Swift. The campaign for Swift is aimed at highlighting the stories of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories