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Tata AIG General Insurance launches campaign 'The Great Indian Traveller’

In collaboration with Holiday IQ, the digital campaign adopts a rich content - focused strategy

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MUMBAI: Tata AIG General Insurance Company has launched the follow up to the last year’s travel insurance campaign that delivered one of the ‘Most Watched Brand Film of 2018’. This year’s film celebrates the spirit of ‘The Great Indian Traveller’ and encourages the audience to become one by planning their travels with Tata AIG to ensure and insure a well-planned trip.

In collaboration with Holiday IQ, the digital campaign adopts a rich content - focused strategy to keep the target audience hooked with tailored, meaningful content on destination and travel planning tips showcased on Tata AIG’s ‘Plan your Travel’ microsite. Additionally, the campaign plays a 15/30 secs commercial on digital channels where the protagonist depicting the essence of ‘The Great Indian Traveller’ with the underlying message of “Kuch aisi hi aage ki soch banati hai hume The Great Indian Traveler”

‘The Great Indian Traveller - Plan Your Travel’ campaign further extends on to the radio platform wherein Tata AIG partners with Radio City 91.1 FM for a non-stop riot of travel spots, touching upon the many hues and oddities of Indian travellers’ unique experiences, around the globe.

Speaking on the launch of the campaign Tata AIG General Insurance Co Ltd vice president – marketing and e-business Jayraj Jadhav said, “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller' through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller.”

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