MAM

Tanishq wants women to celebrate themselves with solitaire

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/06/Tanishq.jpg?itok=LrNx8Af_

MUMBAI: Celebrating the free spirit of women who are breaking shackles and following their hearts is Tanishq with its latest ad.

The film, conceptualised and developed by Lowe Lintas, tells the story of one such woman, who despite being a successful CEO decides to change direction in her life.

We see the woman walking into college, looking uncertain, but still determined. She has her moments of doubt, when she looks at the teenagers around her, but she overcomes them in a jiffy and takes her place among them. She’s all set to learn film making and start a brand new phase of her life.

Titan Company associate vice president of marketing, jewellery division Deepika Sabharwal Tewari says, “With this film we target progressive, career oriented women who have achieved something in their life by following their heart and doing things which they really want to do. A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More & more women are indulging in buying jewellery because they are financially independent & believe in indulging in themselves.”

Lowe Lintas executive director Rajesh Ramaswamy adds, “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be.

Solitaires by Tanishq are available for a starting price of Rs 54,000 at Tanishq stores across the country.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_135107_800_x_800_pixel.jpg?itok=FjYFemD3
My11Circle onboards Mohammed Siraj as brand ambassador

Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_133553_800_x_800_pixel.jpg?itok=GIejwvB8
PhonePe’s new campaign showcases the ease of buying insurance

Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances. The campaign launched during the ongoing T20 World Cup highlights how the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131650_800_x_800_pixel.jpg?itok=Mzu786Vh
Onsurity appoints Samar Kagalwalla as head of marketing

Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth. Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand's communication in the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131222_800_x_800_pixel.jpg?itok=9Dyic5pq
Maulik Kalamthekar to lead consumer engagement strategy for WolfzHowl

Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_125340_800_x_800_pixel.jpg?itok=8m3o7YmM
Shilpa Shetty comes on-board as the face of Godrej Nupur

Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour. Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets. The...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_113610_800_x_800_pixel.jpg?itok=Jzk9hJyO
Bajaj Finance releases Diwali Campaign ‘EMI hai na’

Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_111001_800_x_800_pixel.jpg?itok=zCSGTwbV
The Trade Desk partners with Lifesight to help brands optimise digital campaigns

MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the tech firm to provide insights to marketers in India regarding the impact of their online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/spotify-new.jpg?itok=FsZrY30b
Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_162426_800_x_800_pixel.jpg?itok=14ATG4mK
Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador. The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required