MAM

Tanishq launches ‘Aishani’ collection TVC this Durga pujo

The film has been created and conceptualised by Lowe Lintas

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/16/tanishq.jpg?itok=glrDXFpe

MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

The film dwells on a unique and novel concept and features three protagonists who are at the helm of the organising committee of pujo and charts out the contributions from an all-women group - starting from the female potter at Kumortuli, to the women and girls helping out with all aspects of the pandal preparations, to the female purohits and dhaakis. Devi Durga being welcomed by the Bengali women who are no less than Devis themselves is a real treat to the eyes.

This very scenario is not so uncommon in present-day Bengal and this pujo, Tanishq wanted to pay a tribute to this very spirit of contemporary Bengali society. Just like Tanishq’s other festival centric TVC films, this one too is high on emotions and essentially captures the pujo sentiments beautifully. The lively background score in the TVC has been penned down by the celebrated lyricist, Chandril from the renowned Bengali band, Chandrabindoo.

Speaking about this film, Titan Company Limited associate vice president – marketing, jewellery division Deepika Tewari said, "For the first time ever in Bengal, the concept of an all women-led pujo pandal has been showcased in our TVC for Pujo. Traditionally, the potter, the priest and the dhaakis have always been men but over the past few years, women have actively taken on these roles as well and this is what we have portrayed in our film too. It's all about celebrating the spirited and forward-thinking Bengali women right from the female potter, the Pujaran, the female Dhaakis and definitely the women who hold it all together and how they  do their bit to bring alive the festivities with a lot of passion and zeal.  We have attempted to showcase the same emotion through this film and as Tanishq, we are proud to adorn the Devis of Bengal who adorn Devi Durga with so much love and enthusiasm.”

Lowe Lintas national creative director, Sagar Kapoor said, “When one thinks of Durga puja in Bengal, one tends to focus on the religious aspects. But the festival is also a celebration of the strength and beauty of every woman. Tanishq shines a spotlight on women who exemplify the inner grace of the goddess. And brings alive the festival’s true spirit by celebrating these women.” With this TVC film, Tanishq urges Bengali women to make its latest collection– ‘Aishani,’ a part of their Pujo celebrations. Exclusively curated for the biggest festive season for Bengalis, Aishani range starts at Rs 10,000. Available at all Tanishq stores in West Bengal.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
METRO SHOES PROVIDES MUCH NEEDED RELIEF TO MIGRANT WORKERS BY DONATING FOOTWEAR

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/neo.jpg?itok=0t0JfoV8
NEO TECH® is set to launch PPE kits and protective gear for frontline warriors with partner brands - Donear, Grado by GBTL & OCM

Mumbai: With the Covid-19 pandemic making its presence felt globally, the frontline workers are diligently performing their duties towards the society. Being synonymous with product innovation since their inception and with the vision of contributing to the society, the Donear Group - Donear, GRADO...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/instagram.jpg?itok=FbRl6iph
Instagram to launch IGTV ads, share 55% revenue with creators

MUMBAI: Instagram will soon start sharing revenue with creators through ads in its long-video format section, and by letting the viewers purchase badges on Instagram Live. Fifty-five per cent share of the revenues thus generated will be shared with the creators. The social media giant, a part of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/emway.jpg?itok=X0Ais4q4
ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity +...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required