MAM

Syska LED unveils ad campaign with Irrfan Khan

The advertisement is currently aired across popular TV channels

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/10/irfaan.jpg?itok=c61FWCVJ

MUMBAI: Syska LED has launched its latest advertising campaign starring Bollywood actor Irrfan Khan. This campaign seeks to highlight Syska’s revolutionary move of introducing LED lighting in the Indian market few years ago and how since the brand has gone on to become a leading name in the LED light segment.

The advertisement is currently aired across popular TV channels and will also be aired on movie screens across the country.

Commenting on the launch of the new TVC, SYSKA Group chief marketing officer Amit Sethiya said, “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

Commenting on new campaign, IBD India Pvt Ltd chief creative officer Rahul Gupta said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

Syska as a brand strategically focuses on marketing and advertising. The company recently sponsored leading stand-up comedy shows such as Sony TV’s The Kapil Sharma Show, Zee Marathi’s ‘Chala Hawa Yeu Dya’ and Star Vijay’s ‘Kalakka Povathu Yaaru’. The group is also rapidly expanding and introducing new and innovative products under its LED lights, smart home devices, personal care appliances, and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/duro.jpg?itok=DSkqgzj-
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/82.jpg?itok=zuN_5upK
82.5 Communications wins creative mandate for Slice

NEW DELHI: 82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business.      82.5 Communication CEO & co-chairperson Kapil Arora said, “The fintech world is abuzz with opportunity and amongst the most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/sapna.jpg?itok=9MsJH3yw
Mpower asks netizens to share their safe space with #Myndful5

NEW DELHI: Covid2019 has not only impacted the economy but also affected peoples’ mental well-being. Many have lost loved ones, been fired, suffered business losses, domestic violence, lived in isolation and been under great pressure and anxiety. Till a few years ago, conversation about mental...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/chi.jpg?itok=wBSc_ief
Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than 60 non-payable consumables, Care Health Insurance went live with its first product TVC post the rechristening from Religare Health Insurance. The brand has roped Divyenndu Sharma, a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/wavemkrr.jpg?itok=F9CAp2bw
Wavemaker India bags consolidated media duties for Zydus Wellness

NEW DELHI: Consumer nutrition company Zydus Wellness has consolidated its media duties with Wavemaker India. The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/mirum.jpg?itok=XJQqni5V
Mirum to provide marketing cloud services to Careers360

NEW DELHI: WPP Group’s digital marketing solution agency Mirum India will be responsible for implementing Salesforce Marketing Cloud services for Careers360, a leading educational products and services company. Mirum India EVP Mihir Karkare said, “Mirum is a Salesforce go-to partner for Marketing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/arjun.jpg?itok=DdwEJ3_7
Matrimony.com appoints Arjun Bhatia as CMO

NEW DELHI: Matrimony.com has bolstered its leadership team with the appointment of Arjun Bhatia as chief marketing officer. A seasoned marketing professional, Bhatia has 18 years of experience in establishing and scaling marketing functions at global companies across e-commerce, smartphones,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/vlcc_femina-chicnutrix.jpg?itok=Vm6O8eNR
VLCC Femina Miss India 2020 partners with Chicnutrix

NEW DELHI: In a first, beauty pageant VLCC Femina Miss India 2020 is going digital. For this virtual edition, women’s beauty and nutrition brand Chicnutrix has been signed as the official beauty vitamins partner. A brand by women for women, Chicnutrix will provide skincare and hair nutritional...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/mcnroe.jpg?itok=7b8Ax7IP
If I'm able to delight the consumer, he won't look anywhere else: Mcnroe's Ankit Daga

NEW DELHI: Given the dire straits the economy landed them in due to the Covid2019-induced lockdown, non-discretionary purchases took a backseat for most people last year. This holds especially true for the fragrance category – after all, what's the point of smelling great when you're not even...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required