MAM

Swipe earmarks $3 million budget for marketing campaign with Priyanka Chopra

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/20/Untitled-1.jpg?itok=EI11ERhx

MUMBAI: Smartphone and tablet maker Swipe will soon launch a 360 degree marketing campaign ‘Live Your Faith’ featuring its brand ambassador Priyanka Chopra.

 

The company has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies.

 

The campaign encompasses multiple forms and will have a presence on all mediums – traditional as well as non-traditional.

 

The key message of the pan India campaign will be to show the journey of not just brand Swipe but also Chopra.

 

Swipe’s campaign creative is a tribute to the performer and winner in Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Chopra has dared to dream big and has showed courage in every endeavour.

 

The campaign will kick off with Chopra presenting ‘Live Your Faith’ as her personal philosophy.

 

Swipe Technologies founder & CEO Shripal Gandhi said, “Our intent is to become India’s first social brand as we believe in combining the potential of human race with technology, making it human-tech. ‘Live your faith’ is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments, forging partnerships or exploring new markets. It has a very strong consumer connect.”

 

Apart from featuring Chopra, the brand, through the campaign, would also capture stories of people from across the country who have lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.

 

Tricycle CEO Yuvraaj Oberoi added, “We at Tricycle are excited to partner Swipe and create a distinct identity for the brand, ‘Live your faith’ takes a human approach to tech communication and I am sure it will connect well with our customers.”

 

Chopra added, “Having faith in yourself and your abilities is your ticket to achieving the impossible. It is how I have lived my life and today I can attribute a huge part of my success to this thinking. I have seen a similar attitude with the team at Swipe, which is why I am excited to be a part of the ‘Live Your Faith’ campaign.  To me Swipe is a dynamic, young brand that also lives this mantra, channeling that faith and belief into breaking new boundaries every day. It’s also something that I believe will resonate with young India; supporting them with technology that will assist them as they chase their dreams. It’s a very real and synergistic association overall.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_122442_800_x_800_pixel.jpg?itok=izKjwy3n
Hashtag Orange onboards Gaurav Singh as chief growth officer

Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency. Singh is a marketing professional with multifold experience across brand...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_121504_800_x_800_pixel.jpg?itok=oVO29Kn0
Tilt Brand Solutions appoints Michelle Suradkar as COO

Mumbai: Brand and communications consultancy Tilt Brand Solutions has announced the appointment of Michelle Suradkar as chief operating officer, effective 15 November. In her new role, she will report to founder and CMD Joseph George, said the agency in a statement.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/booking.jpg?itok=jNy3aabO
Booking.com invites cricket fans to 'The T20 Pavilion' for ultimate stay

Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan? Keeping this in mind, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/my11circle.jpg?itok=j5_68FE8
My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign

Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/philips-800.jpg?itok=xqjrxlAV
Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/barc-new.jpg?itok=WiCO0-Tv
HUL remains unchallenged in week 40: Barc

Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/cred.jpg?itok=bmi3gDnH
In a role reversal, Kapil Dev does a Ranveer Singh for Cred

Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/alia.jpg?itok=fyzS9A74
Bombay Shaving Company Women signs on Alaya F as brand ambassador

Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women's commitment to reimagining hair removal solutions for women in the country. The announcement comes with the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/kaizzen-800.jpg?itok=4I2ccTBz
Allana Consumer Products appoints Kaizzen as its PR agency

Mumbai:  Allana Consumer Products has awarded its PR mandate to Kaizzen. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required