MAM

SonyLIV's new short film 'LUTF' teaches to live life to the fullest

To commemorate World Mental Health Day, SonyLIV streams this short film.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/09/LUTF.jpg?itok=PHEBgfcK

MUMBAI: There’s a saying that goes, "You can't buy happiness, but you can buy ice cream and that is pretty much the same thing.” Meghna (Mona Singh), lived by this thought since childhood. Ice creams weren’t just her favourite dessert but rather a way of life until it all changed one fine day. How? On 10th October - World Mental Health Day, the entire world talks about raising awareness and mobilising efforts in support of mental health. And, keeping this as the key driver, Mona Singh’s character Meghna beautifully captures the issue and creates awareness through a short film titled ‘Lutf’, a unique tale all set to premiere on SonyLIV.

Directed and written by Pratish R Nair, Lutf stars a powerful ensemble of actors like Mona Singh, Vinay Pathak, Luke Kenny, Usha Nadkarni and Sucharita Tyagi in prominent roles. Keeping ice cream as a metaphor, this 30-minute short film celebrates life in all its nuances and oddities. The film revolves around Meghna Joshi (Mona Singh), a woman and a fear that shadows her life. As she struggles to balance it out with her husband Ravi Joshi and her family, her therapist Dr Vipul Agarwal (Vinay Pathak) enters and adds another twist. Is it a happy ending? To know more watch the short film streaming on SonyLIV on 10 October 2019 to find out.

SonyLIV head content, partnership and new initiatives Amogh Dusad said, “At SonyLIV, our aim is to always push the envelope and bring unique and unheard stories for our viewers, ‘LUTF’ is one such story. The short film addresses the nuances of mental health and we are happy to showcase a story which captures life’s hardships with ease. The movie also gives out a message to viewers on the content they can expect on SonyLIV. We hope the audience enjoys ‘LUTF’ like all the other content on our platform.”

Actor Mona Singh said, “‘LUTF’ conveys a very simple truth about life that intrigued me enough to come on board for this film. There is a lot more scope of experimenting with content nowadays and I am happy to be a part of it. As a person, I do believe in living life to the fullest despite what comes my way, so I could connect to the character of Meghna better.”

Actor Vinay Pathak said, “It’s always refreshing for an actor to try out new roles and ‘LUTF’ gave me one such opportunity. Within the limitations of time, the film gives out a very subtle message on life and its situations. I hope the audience has as much fun in watching it as we had while filming it.”

Actor Luke Kenny said, “As an actor, I have always wanted to explore different roles that can inspire the audience in some way. I am glad our message will reach out to a larger audience through the platform on World Mental Health Day.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/arun_0.jpg?itok=0i3a9ECg
Buzzone Influencer Marketing expands india leadership team with appointment of Arun Upadhyay as national sales head

MUMBAI: BuzzOne Influencer Marketing, a leading influencer marketing agency announced the expansion of its India Leadership team with the appointment of Arun Upadhyay as National Sales Head of the firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/dentsu.jpg?itok=3SZ44rSr
BIG FM, Dentsu Webchutney’s ‘BIG Mahalaya’ Campaign gets Social Media talking this Durga Puja

MUMBAI: For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra’s Mahalaya – a chant that summons the beginning of Durga...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/wpp.jpg?itok=sOt8q1c-
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019

MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vu.jpg?itok=QOXYOmsI
Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/diamond.jpg?itok=lUYFV2FZ
3rd Bharat Diamond week all set for flying start

MUMBAI: The third edition of Bharat Diamond Week (BDW) saw a flying start with an august inauguration at Bharat Diamond Bourse (BDB), in the august presence of Mr. Evgeny Agureev (Deputy CEO, Alrosa), Mr. Nanhai Yan (Vice President, Shanghai Diamond Exchange), Mr. Ashok Gajera (MD, Laxmi Diamond),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=xdoiLUcV
Snapdeal’s Brand Registry helps sellers protect their registered brands

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace. Snapdeal has more than 500,000 registered sellers, who together have more than...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/havas.jpg?itok=fCFQZs-t
Havas Creative India bags integrated communication mandate for Infinity from Harman Kardon umbrella

MUMBAI: Harman Kardon International, one of the world’s leading audio companies (acquired by Samsung Electronics) which operates brands Infinity & JBL in India, has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vodafone.jpg?itok=WjQwnjHc
Vodafone Idea partners with cii techsaksham project for msmes to adapt in the digital age

MUMBAI: Vodafone Idea, in partnership with Confederation of Indian Industry (CII), Ministry of MSMEs and other tech giants like Intel, Dell, HP, WhatsApp, and Banking Partner YES BANK have already initiated an exclusive digital project TECHSAKSHAM- focused on supporting MSMEs in India to become...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories